All Episodes

Displaying 181 - 210 of 486 in total

S1 #283

Building a Niche Podcast and Newsletter Through Free Content with Jeff Utecht

Imagine being perfectly positioned to deal with the pandemic from a k-12 school's standpoint. That’s Jeff Utecht. Instead of just being in the K12 space, he specializes in technology implementation for K12 schools. But he didn’t just fall into that. He spends years building a brand, understanding his audience, and giving away content. How has that helped him? Listen to find out! Plus, we get deep into education during the pandemic in Build Something More.Top Takeaways:You create great content by understanding your niche and your audience. Jeff and his team know what their audience is asking, and created content to answer those questions.Their podcast is a big piece of their sales funnel. Every time they put out a free guide, they do a podcast episode and encourage people to download the guide, which requires an email list. As a result, they have a great list to sell directly to (as well as continue to provide free value).If you’re going to leverage social media, make sure to be where your audience is, and further, find the right hashtags people are following. Doing that allows you to target the right people and grow your audience!Show Notes:Jeff UtechtJeff on TwitterJeff on LinkedinJeff on InstagramJeff on YouTubeJeff on FacebookShifting Schools PodcastBuilding in CanvaCreating Better Online Courses (That You can Charge More for) with Wes KaoLearning Management and WordPress: LifterLMS with Chris BadgettJoin the Creator CrewSponsored by: Nexcess | LearnDash
S1 #281

Want to be a Better Podcast Guest? Be Open and Honest with Sara Loretta

Today’s episode is a little different. Sara Loretta and I met through Jay Clouse’s Creative Companion Club. I mentioned I was offering free podcast coaching for episodes of this show, and she pitched coming on to talk about podcast guesting. While I thought we were going to talk about her advice for being a good guest, what we ended up doing was having a great conversation about our experiences. But don’t worry: it gets tied together at the end. Because we’re constantly told that online business owners need to be on brand. But the truth is being open, and showing the personal side, establishes the like and trust factors. And ultimately, that is how you be a good podcast guest.Top TakeawaysIt’s up to the podcast host to reach out to you with a topic in mind. They need to come up with the topic and questions based on what best serves their audience.As a potential guest that’s pitching yourself, you should have a few topics ready to send out to people. Podcasts are, after all, a great way to establish authority and expertise.Have a few stories to tell that reinforce your points and add background to your topic. Personal stories help people connect with you. And while you won’t win over everyone, you shouldn’t try to.Show NotesSara LorettaSara on InstagramSara on TwitterSara Loretta at NotionWhy We Succeed Podcast Join the Creator CrewSponsored by: Nexcess | TextExpander | LearnDash
S1 #278

Finding and Converting Leads with Good Content with Anna Tutckaia

Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpful tools for personalization. In Build Something More, we answer the question, “Should you really move from Facebook to Circle?”Top TakeawaysTo find leads, you need to understand the product you’re selling and the audience you’re trying to sell to. You learn that by going where they hang out online and learning about their pain points, as well as their interests outside of your product.Talking regularly to current and potential customers is a must. Conversations make them feel heard, and you can understand your messaging and improve your content.Using automated tools to connect and serve customers can allow you to free up your time, answer common questions quickly, and even ask them pointed questions for better personalization, which in turn helps you get better leads and create impactful content.Show NotesAnna on LinkedInManyChat | Twitter | InstagramChartableTweetHunterBuilding and Evolving Profitable Project Plan with Jennifer BournJoin Creator Crew for Ad-Free, Extended EpisodesSponsored by: Moft | Nexcess | LearnDash
S1 #276

Using Your Podcast for Lead Generation with Sam Munoz

A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I exchange stories about the time we wrote code for robots.Top Takeaways:It’s OK to get paid for your thoughts. Whenever Sam thinks about free content, she tries to connect it back to her paid offerings. After all, if you’re doing something for your business, what you’re doing should be in the service of making your business succeed.You need to spend your time wisely. When you don’t have the margin to think about how your content, which is a lot of work, serves your business or your paid offerings. This hurts you, and your audience, who should benefit from your services.Sam’s podcast serves as the top of the funnel for her mentorship. The audiences align perfectly, and her consistent call to action provides enough repetition for people to turn into students. This works perfectly for her because everything aligns so well!Show Notes:Sam MunozSam on TwitterMighty NetworksHow Making Helpful Content is the Right Way to Sell Products with James LawsThe Intentional BookshelfJoin the Creator CrewSponsored by: Flexispot | Nexcess | LearnDash
S1 #275

You Need to Form Good Writing Habits with Dickie Bush

I’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 project, I thought we had more of that narrative. Well let me tell you, I could not have been more wrong. Dickie’s approach to writing and his frameworks can help anyone become a better writer, and Ship 30 helps brand new creators go through the roller coaster that is content creation faster, and with a better support system. There are TONS of gems in this episode, so you won’t want to miss it. Plus, in Build Something More, Dickie and I talk about competitive gaming.Top Takeaways:Twitter is a “home run-based” platform that allows you to go viral with the right stuff. Generally, that’s content Dickie called “Reach” content; these are tweets or threads that everyone can relate to.Dickie says creating content isn’t coming up with 1000 different ideas. It’s coming up with 1000 different ways to use the same idea across different platforms, so it resonates with different people.If you’re struggling to come up with content, do the 2-year review: look at everything you learned over the last 2 years, and then write content for you, two years ago.Show Notes:Dickie Bush 1Dickie Bush 2Dickie on TwitterDickie on LinkedinOtter.aiTypeshareJoin the Creator CrewSponsored by: Nexcess | LearnDash
S1 #274

Why You’re Losing Money with a Bad Customer Experience with Marcus Merrell

“All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you probably sell it online, which means someone’s code is powering your business. And your buyers are experiencing your business through code. So the worst thing for your business is bad code because that makes for a bad experience. And I know what you’re thinking: “What if I don’t write code?” Well, if you’re listening to this show, you probably create user experiences. And today, Marcus tells us how we can do it better; we should all listen. Our businesses depend on it.Top Takeaways:Even if you sell physical products it needs to interface with some code. The exciting thing about the no-code movement is that you as a creator or business owner can focus less on testing that code, and more on business-related activities...as well as honing the experience.Products are good and improving, but not as fast as people’s expectations. People say they won’t wait at all if something is broken. They will leave and find an alternative.You don’t need to deeply test everything, but you do need to make sure the experience for the vast majority of your users is rock solid. Are people mostly signing up for your membership? Make sure that it is a perfect experience.Show Notes:Marcus MerrellMarcus on LinkedinMarcus on TwitterSauce Labs on LinkedinSauce Labs on TwitterSauce Labs WhitepaperMaking Your Website Accessible with Amber HindsA Book ApartJoin the Creator CrewSponsored by: Nexcess | LearnDash
S1 #270

How To Build a $1000/year Membership with Jay Clouse

Can you build a business off of a Twitter challenge? Perhaps it’s not as simple as that, the core concept is there: create something for people to rally around, and you have a community. Participate with them and you have engagement. Jay Clouse knows a thing or two about building communities and successfully launched his own membership called Creative Companion…by basically starting with a Twitter challenge called #Tweet100. After comparing notes on how we manage our podcasts, we get into the crux of the matter: using Twitter in a helpful way, then building your business. We talk about mission, pricing, engagement, and tools in this absolutely packed episode. In Build Something More, we talk about workshops vs. course creation.Top Takeaways:Twitter is the ultimate experiment ground. You can get an idea out fast, it garners quick feedback from people, and it can be statically significant, given your audience.When it comes to positioning your membership, you need to have alignment with what you’re offering and who you’re offering it to. This will allow you to offer a high-price membership with meaningful engagement.When you build a community around something, you need to eat, sleep, and breathe it. Consider that as you go off and launch your own membership/community.Show Notes:Jay ClouseJay on TwitterJay on InstagramPodpageTweet HunterConvertkitJoin the Creator CrewSponsored by: Nexcess | TextExpander | LearnDash
S1 #267

Building a Personalized Email Newsletter That Works for You with Brennan Dunn

A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, Palladio.Top TakeawaysBrennan equates emails to sales pages multiple times. Yes, they are a great way to establish trust and be a resource for subscribers...but we also want them to stand out and make them memorable for when we need to sell.Instead of doing educational emails, pausing them and doing a sales sequence, Brennan recommends mixing in targeted sales messages through your emails. This allows you to show helpful resources at a time the subscriber is ready to buy...making it a win/win for both of you.Evergreen, or “Shadow” newsletters as Brennan calls them, are a great way to build a resource, be consistent with your newsletter, and focus on other tasks around marketing or building your list.Show NotesBrennan Dunn | Brennan on TwitterPalladioCreate and Sell NewsletterCaboPressHow to Actually Sell to Your Email List with Samar OwaisBuilding a Newsletter People Will Actually Read (and Recommend) with Louis NichollsJoin Creator Crew for ad-free, extended episodes.Sponsored by: WP Wallet | LearnDash
Previous Page

Displaying 181 - 210 of 486 in total

Next Page