A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him about email templates and newsletter strategies that we can implement with his new tool, Palladio.
Top Takeaways
- Brennan equates emails to sales pages multiple times. Yes, they are a great way to establish trust and be a resource for subscribers...but we also want them to stand out and make them memorable for when we need to sell.
- Instead of doing educational emails, pausing them and doing a sales sequence, Brennan recommends mixing in targeted sales messages through your emails. This allows you to show helpful resources at a time the subscriber is ready to buy...making it a win/win for both of you.
- Evergreen, or “Shadow” newsletters as Brennan calls them, are a great way to build a resource, be consistent with your newsletter, and focus on other tasks around marketing or building your list.
Show Notes
- Brennan Dunn | Brennan on Twitter
- Palladio
- Create and Sell Newsletter
- CaboPress
- How to Actually Sell to Your Email List with Samar Owais
- Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls
- Join Creator Crew for ad-free, extended episodes.
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Streamlined Solopreneur helps overwhelmed coaches, consultants, and service providers build systems so their business doesn't depend on them.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy, with AI doing the tasks, not the thinking — to help you beat overwhelm, get your time back, and run your business without sacrificing the rest of your life, or your health.
Streamlined Solopreneur helps overwhelmed coaches, consultants, and service providers build systems so their business doesn't depend on them.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy, with AI doing the tasks, not the thinking — to help you beat overwhelm, get your time back, and run your business without sacrificing the rest of your life, or your health.
Looking for a place to start? Download the Solopreneur Systems Starter Kit: the 4 systems every solopreneur should have, the simplest way to set them up, plus the exact tools, automations, and AI prompts you need. No guessing. Get it free at https://streamlined.fm/kit.
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/