Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors are TextExpander, and Nexcess. Jason How knows a thing or two about ads, start with this: don't start with Ads. Jason gives us a couple of important aspects of running ads you think to think about before actually running the ads - like how to get your offer to a place that will compel people to actually click on ads.
Top Takeaways
- BEFORE you run any ads, you need to get your offer right. Figure our whom you serve and do the research to make sure your offer is a good one.
- The messaging will be completely based on the offer.
- Get people into your funnel with a clear CTA, and have a good confirmation page.
Show Notes:
- Jason How
- Jason on Linkedin
- Jason on Facebook
- Jason on Twitter
- Agency J on Linkedin
- ZipMessage
- S.I.N. Offer by Todd Brown
- Hyros
- Creator Crew
Sponsored by: Nexcess | TextExpander
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Streamlined Solopreneur helps overwhelmed coaches, consultants, and service providers build systems so their business doesn't depend on them.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy, with AI doing the tasks, not the thinking — to help you beat overwhelm, get your time back, and run your business without sacrificing the rest of your life, or your health.
Streamlined Solopreneur helps overwhelmed coaches, consultants, and service providers build systems so their business doesn't depend on them.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy, with AI doing the tasks, not the thinking — to help you beat overwhelm, get your time back, and run your business without sacrificing the rest of your life, or your health.
Looking for a place to start? Download the Solopreneur Systems Starter Kit: the 4 systems every solopreneur should have, the simplest way to set them up, plus the exact tools, automations, and AI prompts you need. No guessing. Get it free at https://streamlined.fm/kit.
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/