Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in making money. Step 1: Launch a Discord, Step 2: ???, Step 3: Community! But it’s not like that at all. And Drew Dillon, founder of Burb and community expert, is here to set the record straight.
Top Takeaways:
- You need to think of the community as a business. Create a reason for people to care and engage. And close the look by making sure the community isn’t just about you - it’s about people connecting.
- Start with a hypothesis. Ask what you think your audience has in common and why they might want to come together. Then test and iterate. Start with a Zoom call first and see if people want to connect after.
- Do things that don’t scale at first. With 10-20 members, you can really get to know them and understand their needs (and those of the community). Around 50, you’ll likely need to start automating.
Show Notes:
- Drew Dillon
- Drew on Twitter
- Drew on Linkedin
- Burb on Linkedin
- SPI 603: The Secret to Building the Best Community interview with Drew Dillon
- How To Build a $1000/year Membership with Jay Clouse
- Burb Blog
- Garbage Day Newsletter
- Join the Creator Crew