Intro: Video is becoming increasingly integral to solopreneurships and small businesses, but it still feels like it could add a bunch of time, effort, and budget to our business, or maybe expense is the better word there.
That's why I brought on my friend, Luria Petrucci. She has created studios for people like Michael Hyatt and Amy Porterfield and Pat Flynn, and she has a bunch of on camera live production experience. She is the perfect person to talk to about this because the truth is, if you have a good system in place for creating video, it gets a lot easier.
So Luria is gonna tell us about the really important things, not all of the complicated gear you need, but how to have a good camera presence, how to frame your shot, and then some software to make it super helpful. I hope you'll enjoy this interview with Luria.
To get all of the links that we talked about, you can check the description where you're listening to this or over at streamlined.fm/47zero. So for now, let's get into the interview.
Welcome to the Streamlined Solopreneur, a show for busy solopreneurs to help you improve your systems and processes so you can build a business while spending your time the way you want.
I know you're busy, so let's get started.
Joe Casabona: He has, like, a very NPR feel, like, to his voice when we do, and I feel like sometimes there's, like, a mismatch in energy because I'm like, hey. And he's like, hey. Welcome to Start Local.
Luria Petrucci: It's like having MKBHD with you.
Joe Casabona: Yeah. Right. Yeah. Exactly. Yeah. So I'm, like, bringing, like, the YouTuber energy. And so, like, I mean, I guess it's fine. Nobody's complained, but I think I just think it's funny that it's, like, very, like, different energy. So…
Luria Petrucci: Yeah.
Joe Casabona: So, hey, everybody. That was a cold open trying that.
Welcome to the Streamline Solopreneur. I'm here with Luria, Luria. My gosh. I'm here with Luria Petrucci, which I didn't ask you how to pronounce your name ahead of time, but I think that's how you say it. Right?
Luria Petrucci: You didn’t. Fishing lure. If you, if you think about a fishing lure, that's how you pronounce Luria.
Joe Casabona: Ohhh. Love that. It's like yeah. Right? Yeah. I'm really excited to talk to you. You're like an OG live streamer, I would say. Your setups always look amazing even when you're, like, in between living arrangements somehow. Like, you do a really great job of, just creating a good, like, professional-looking space. And so I know that more podcaster solopreneurs probably are interested in doing video these days. It's really important. It's a must. Social media is valuing that heavily, but also, you know, there are platforms that may not rely on algorithms where you'd wanna leverage video. Though, like, YouTube still relies on the algorithm, but it's just it feels different than, like, Twitter's algorithm or whatever. Right? So, like…
Luria Petrucci: Well, they like, every platform has an algorithm for sure. But at the end of the day, all of them all of them work differently. All of them have their little nuances. But at the end of the day, it's really about human behavior in terms of that. Right? It's just like, make people happy. Make people want to click. Make people want to watch you.
Joe Casabona: Yeah. Yeah. And this is, as we record this, I feel like the biggest debate in the podcasting space at least is, like, should you add video? Right?
Luria Petrucci: Yeah.
Joe Casabona: And one of the big reasons, if you're willing and able. Right? Because it is a large lift, but one of the things we're gonna talk about today is how to make it a smaller lift or an easier lift. But, like, one of the big benefits of video is you form a connection faster. Would you say that's true? Like, people can see and hear you and understand you, and they feel like they know you.
Luria Petrucci: Yeah. When it comes to digital formats, I always think about everything in terms of actual in-person human-to-human experiences. And so when it like, if we were to text, right, then there's some things that could be misunderstood, misconstrued. Right? There's, like, some potential for miscommunication. But there's text and then, like, there's blogs, and that's powerful in and of itself. And then you have audio, which is the podcasting, which is even more powerful because then you can put emotion into your voice. Right? And you can hear the person. You can connect on a deeper level.
Then you add another layer video, and all of a sudden, now we're having a conversation at a party, and we can see each other's eyes. Right? That's really, really super important for communication and connection, because now, you know, everybody says, right, the the eyes are the window to the soul. Now you can deeply understand somebody and connect with them and really see all of the nuances of communication. You're seeing. You're hearing.
Joe Casabona: Yeah. Absolutely. And, I mean, body language is a big part of it, but like you said, like, he, like, Cadence is. You know, my wife will sometimes text me, like, okay with a period, and I'm like, is she mad at me?
Luria Petrucci: Yeah.
Joe Casabona: And she's not. Like…
Luria Petrucci: she’s just, she's doing other stuff.
Joe Casabona: She’s just writing okay, and, like, iOS probably added the period. Right? And so…
Luria Petrucci: Yeah. But if she's sitting in front of you with her arms crossed and she's got a stern look on her face and saying, okay. You know what's up.
Joe Casabona: Right.
Luria Petrucci: And you know where you're sleeping tonight.
Joe Casabona: Yes. Exactly. So I think that that's so true. It's one of the reasons that, like, I've, this podcast is about nine years old now, and I've always, like, insisted on having the video on. And I just recently started releasing it in the, like, the last 30 episodes probably. But, like, I've always wanted to see my guest because I wanted to fully see, like, how they're delivering what they're saying.
Luria Petrucci: Totally. So makes it, makes all the difference in the world. It doesn't mean it has to be a perfect video. Right? It doesn't mean that it has to be hard, but it is a very, apowerful form of communication.
Joe Casabona: Yeah. Absolutely. And I think we see that with how popular video is on social apps now. Right?
Luria Petrucci: For sure.
Joe Casabona: So, awesome. So, let's get into kind of, I wanna start with what makes a good camera presence because I think there are you know, this show is for busy solopreneur parents. Right? They probably know they need to do a million things, and video feels like a large lift.
So, I think there's, like, a couple of different areas where we can touch on this. Right? One is gear. Obviously, I love talking about gear. But the other is kinda is, like, energy and demeanor and how you present yourself. So, I will, you're the expert. I'll let you pick what you wanna touch on first, like, your energy.
Luria Petrucci: Well, let's get you out of the way because that is the first thing that people go to in their brains. Believe me, I have tried to get people to concentrate on something other than gear, and yet it's the first question that people have. Okay. I need to do a video. What gear do I buy? I answer that daily, multiple times a day for people.
And I do wanna point out that it's not necessarily about the gear that you use. I can tell you all day long, and I have a free shopping list that you can have, like, of what to buy. But, really, the most important thing is understand why the gear matters.
It gives you the instant credibility. So when you are showing up on video and you are an authority in your space, then it's about presenting yourself and creating that instant credibility with your viewer when you look good.
Now if you're, you know, you've got laundry in the background and that's not like, you're talking about automation, and you've got, like, laundry in the background, kids running around. All of that can be superhuman and awesome and fun, but, also, it's not gonna present you as the authority while you're speaking about your topic. Right? So there's a mix and a match of that or a balance of that.
So it also gives you confidence in how you show up. Most people, when they feel like they look good and people are going to perceive them as professional, they feel more confident delivering their message.
Joe Casabona: Yeah. This is really a good way to frame good gear. Right? Because it's… I keep thinking about, like, if you see two storefronts and one is, like, pristinely painted and has a nice, you know, show in the window, and one has, like, broken glass and, like, a rusted doorknob. Like, what are you gonna want? Like, the one with the rusted doorknob could, like, make the best pizza you've ever had, but, like, you're still gonna or whatever. Make the best product that you've ever seen. But, like, you're gonna walk into the one that looks nicer because it doesn't feel like you're gonna get tetanus. Right?
Luria Petrucci: Yeah. Yeah. Totally. Now if it were an antique shop, that actually might make sense. Right?
Joe Casabona: Right. Right. Yeah.
Luria Petrucci: What's your brand, and how do you want to show up within that brand? And then I always say what is the experience that you are looking to create with your audience? That instant credibility, the background, the way you're presenting. You're creating an experience for your audience with everything you say and do. And it doesn't have to be, like, a heavy lift to think about that. You're just creating what emotion do you want your audience to take away from you.
Joe Casabona: Yeah. Absolutely. And to your point, right, my brand is I help busy solopreneur parents, like, create space in their lives. If my kids were running around in the background and, like, yelling over me, right, like, while I had laundry. In this setting, that might not, that might seem like I don't have control. Right?
Luria Petrucci: Well, that's true. Yes.
Joe Casabona: Right? Because this is my office. Right? This is, like, supposed to be a good setup. Right? If, like, a kid is constantly screaming in the background of my podcast, it's like I thought Joe had space in his life.
Luria Petrucci: Right. Yes.
Joe Casabona: There's something that you talked about at Cabo Press where that could be, right, good and for my brand. Right? And it's the idea of, I have an influencer in the outline, but it's like thought leader versus, like, raw or real.
Luria Petrucci: Human. Yeah.
Joe Casabona: Love it. Human. Yeah.
Luria Petrucci: Yeah. Yeah. So, as a thought leader, as, you know, an expert in your space, that's where the professional quality, the, not having, you know, an unmade bed or laundry in the background makes perfect sense because you are trying to gain credibility, and you don't want to mix that message.
Now, if my dog like, I have a pet cam. Right? So, like, I'm showing off my pet during a thought leader discussion sometimes. And that's totally fine. But as a thought leader, you kinda wanna separate that space. So professional video, and then there's time and place for raw human video.
And that can be super casual. You can have your kids running around because you could be on social doing a story or a reel, and you're tying that message off, oh my god. My, you know, kids are crazy in the background, and I've got all of this laundry to do.
well, what if you had more space to be able to accomplish that. Right? Or you could, you know, give an example of how this is the yeah. Like, I've fixed this thing. Right?
Joe Casabona: I'm able to be here now. Right?
Luria Petrucci: Yeah. Yeah. Exactly. Yeah. So there's a time and a place for professional quality video with that intentional output and the time and place for more human raw content from your phone that's not in your studio.
and also just connecting with people, like, you don't have to tie it into your message either. People do want to see your food and your pets and those things in a social environment because that's why it's called social media. And we are being social with people's.
and have you ever, have you ever had, you know, a picture of you putting out a podcast and you're putting it all on social and you get crickets, and then you post a picture of your pizza. And guess what? Everybody is like, yummy. That looks great.I want some. Where'd you get that?
And a lot of people get really frustrated by that phenomenon, where they're like, but they are following me because I'm a thought leader in this space, and then only pizza gets attention on my posts.
I invite you to actually think of that as a really good thing. Right? Instead of getting frustrated by it, it's natural human behavior. So lean into it. Use those human moments to connect with, and dive deeper with your relationship with your viewers, and then they're more likely to want to click when you post a podcast link or content.
Joe Casabona: Yeah. This is,I think you said this. Right? Food, kids, and pets.
Luria Petrucci: The three universal languages, food, pets, and kids.
Joe Casabona: Yeah. Which absolutely my top performing short on YouTube last month or in the last couple of weeks, I forget now, is an interview I did with my daughter who was selling Girl Scout cookies. Right?
Luria Petrucci: Nice.
Joe Casabona: So like, w sat. We recorded about a minute and a half, like, 900 views. Right? Easily and not that I post too many shorts, but, like, easily the the top performing one.
And so, yeah, like, I can, yeah. Because most of my reels kinda feel like a lecture. I try really hard. I try to say things matter of fact, but, like, again, I have that real strong dad energy, and so it's just like, you need to not use Zoom to record your podcast. It's like, don't tell me what to do. But, like, when I'm actually showing, like, I'm, like, a sensitive, helpful dad, people love that.
Luria Petrucci: Totally. Totally. It's so valuable to understand those differences and use them to your advantage.
Joe Casabona: Yeah. Absolutely. Now, I promise that we will, I'll promise that you and I will both make at least one gear recommendation later because everyone's, like what mic should I buy? And I'm like…
Luria Petrucci: I've even got props on my table ready to go for you.
Joe Casabona: Perfect. But there's one more, there's one more thing I wanna talk about here. And this is something that I heard, I heard it from someone who heard it from you, and this is that the camera steals energy. Can you talk about that?
Luria Petrucci: Yeah. So if we're talking about, you know, what makes good presence on camera, it's all of those things that we've talked about, but it's also understanding how to show up[ from an energy standpoint. They always say, you know, camera adds 10 pounds. That's not true. Maybe I did, like, when cameras began.
But cameras don't add pounds. They steal energy. They take away your energy. If you think about it from a physical perspective, I have to get my energy from me all the way to the camera, all the way through the lens to your monitor, through that. Right? Then there's space between your monitor and your face. So I'm trying to reach through the lens to get to your eyeballs and match that energy.
So, you know, it's funny. No one ever questions that speakers on stage need to perform with more energy. That's never a question. And yet, when we show up on video, that's a question. That's a sadness in people's brains or a broken link, I guess. But I want you to think about that. Not that, like, some people are fearful of speaking, but when you are watching a speaker at a conference, they are performing. You know, it's not acting, but it is a performance. So, you know, if you and I are hanging out, having a glass together and some pizza (I'm gonna keep coming back to pizza for some reason).
Joe Casabona: I'm cool with that. From New York, I love pizza.
Luria Petrucci: Yeah. If you and I are hanging out, like, you're gonna hear that laugh from me, but it's going, I'm also gonna be, like, super casual. Right? I'm gonna have energy, but I'm not anybody different. You and I, we're hanging out in Cabo. And like, do you feel like I'm any different in person than on camera? Like, as a human personality.
Joe Casabona: No.
Luria Petrucci: Right. Yeah. But I'm actually sitting here. I'm actually sitting today, but you should be standing, to bring that posture, to bring that energy. And the reality is, like, I am amping that up a little bit, in terms of the level of my voice. I might if I were to have this conversation with you in person, the level of my voice might be a couple of octaves? I don't know that technical…
Joe Casabona: Decibels. Right? Octave.
Luria Petrucci: Decibels?
Joe Casabona: Yeah. Whatever. Yeah.
Luria Petrucci: I'm not an audiophile. You know, it would be a couple of points lower. And so that's something to consider when you're presenting on camera. We don't wanna act like a different person. We wanna just amp up and, you know, 2x, 3x, 4x, our energy level.
Joe Casabona: Yeah. Because I like the, I like how you framed it. Right? It's like we're not standing in front of each other. We are separated by multiple screens and monitors and stuff.
Luria Petrucci: And timezones and everything.
Joe Casabona: Yeah. And then for people who are watching this after the fact, like, you know, it's captured and recorded, and you can maybe still feel the energy, but it's definitely different from being there live. Right? Like, there's a reason that sitcoms have a laugh track. Right? Or they have an alive audience laughing. Right? If you were in the audience, you're more likely to laugh when other people are laughing.
Luria Petrucci: Yes.
Joe Casabona: But when you're watching at home, if no one else is laughing, then you might, like, just do, like, a sensible chuckle. Right? There's like, different levels of it. So, I guess the the what you said, like, amp it up. Don't be a different person. Right? But amp it up a little bit.
Luria Petrucci: Exactly.
Joe Casabona: I'm standing right now. But I also, I've given myself room to do my normal hand gestures. I'm maybe talking a little louder than I normally talk, which is really hard because, again, I'm New York Italian, and we're just very loud in general. But because I want that energy to come across.
Luria Petrucci: Yeah.
Joe Casabona: Because I don't want people to get bored listening to me. So…
Luria Petrucci: Yeah. And that's, yes. You said it perfectly. I'll shut up.
Joe Casabona: Awesome. Well, so, I do, I am thinking about some people I've watched on YouTube. Foolish Bailey is a channel that comes to mind. His target demo, very, he does really deep baseball dives.
Luria Petrucci: Okay.
Joe Casabona: Really just super interesting. I consider myself a baseball fan, and he is, like, putting different letters in front of war, which is wins above replacement that I've never heard before. So, like, I like watching his videos, but He is I think he's using the built in camera. You can see his bed and his laundry basket. Right? And so I think people see that, and his videos do well, and they think, does it matter if the content is good? Like, if the, if what I'm saying is helpful, does the delivery or setup really matter?
Luria Petrucci: Well, I like to think of it as basic, you know, one on one communication. And so I would throw it, you, I'm gonna throw the ball in your court now. That's basketball. (Never mind. I shouldn't talk sports). But does it matter how you communicate to your partner? Right? Does it matter how like, do you expect them to read your mind? Do you, if you say, hey, honey, I have, a bit of an issue in how you talk to me today because you were stressed, like, are you gonna, does it matter how you deliver that message? I would say yes. Right?
Joe Casabona: Absolutely.
Luria Petrucci: Does it matter how you teach your kid not to cross the street without looking both ways? Right? That matters. This is communication 101 in terms of how you're presenting and what you are communicating. And today on, you know, today's attention spans, as we all know, is really, really bad. Right? And so I want you to think about it from that perspective.
Now, as to your point, this guy is, you know, doing well and he's got the the laundry in the back. And I know of very very popular streamers, like, some of the most popular streamers in the world.And there are some, you know, people who are super successful on YouTube who just, like, literally don't have anything going on. They're just talking for hours and hours and hours and not framing that. Now, that's their choice in terms of the environment that they're creating.
And there, for that to work, there has to be, it is totally a not provable system, if that makes sense. Right?
Joe Casabona: Yeah. Ineffable is the word, that is a word I like to use. Yeah.
Luria Petrucci: Yes. And so if you wanna try to go for that, go for it. 99.9% won't work. But if you wanna right? Like, it's it's okay. Go do it. If it works, great. But the thing is, if you really want to present yourself as, right, a credible factor and, who is your audience, that matters too. Right? These people that I'm talking about, their audience are teens. Right? They don't have that need for the credibility factor.
So it really matters in terms of who you're talking to, how you're talking to them, and most of your audience, most of the people I talk to, there's a need for that communication thought process. Right?
Joe Casabona: Yeah. This is a great point. And, again, Foolish Bailey is, I think it's Bailey. Gosh. Foolish Baseball. But, you know, his channel is baseball stats. His his target audience is 20 something men. Right?
Luria Petrucci: Yeah. Yeah. Yeah.
Joe Casabona: Yeah. And so, like, they're not gonna care as much. Right?
Luria Petrucci: Right.
Joe Casabona: As long as they get the info or, like, the breakdowns that they're looking for. Right? So I think you're absolutely right, and I would say that people like that are more the exception, not the rule. Right?
Luria Petrucci: Correct. Correct.
Joe Casabona: Yeah. It reminds me of, I won't name names or places, but I worked for an organization where there were some c level suite people making half a million dollars for their base salary. And I saw them walking on campus. (Oh, it was at a college). I saw them walking on campus, and their pants, their suit pants came down below their heel, and their suit jacket came down below their thumb. And I'm like, you are making half a million dollars. You need to wear a better suit. And some people will say, does it matter if he spends most of his day in the office?
But, yes, people, like, people won't necessarily maybe they won't be able to say, oh, like, that guy's jacket is way too big. Right? If it's way too big, they'll notice. But if it's, like, slightly too big, they'll be like, no. I don't but they'll know something seems off. Right?
Luria Petrucci: Yeah.
Joe Casabona: And that thing will distract from your message.
Luria Petrucci: Exactly. That's really, really well put. Yeah. It's like, it's what I talk about in terms of backgrounds and creating your background.
If you have a whole bunch of things in your background that are pulling attention or if you're using a virtual background and, you're seeing this weird, like, you know, like you're, one of my students, I was like, stop. Stop. Stop. Stop. Stop. Stop. But he like, his head was getting, you know, cut off by the virtual background. And so, like, all of a sudden, like, is he bald, or is his head missing? Is he an alien because it's growing bigger? Like, there's all these things going in my head around. And he's asking me a question, and I'm like, I can't even concentrate on the question because I'm, is he an alien?
And so that's the same as to, you know, your background. It's the same to how you're presenting yourself. It's the same for all of these things that we're talking about. It matters because you want your message heard, which is, you know, what you're you're saying.
Joe Casabona: Yeah. And I wanna give you credit. I don't, you know, I mean, like, you know, this is not a paid ad for Cabo Press, but I love Cabo Press. And…So much.
Luria Petrucci: So much. So much.
Joe Casabona: So much.
Luria Petrucci: I think.
Joe Casabona: like, just of the sushi place all the time. So, but I got a little free coaching from you at Cabo Press because I have put a lot of time and energy into my setup, and I wanted to get your take on it. And you offered, because I think one of the things like, I have like a lot of tchotchkes. It's very, it's very, like, Joe personality behind me. And it seems like it's more en vogue to have, like, a blank wall and a plant and a light shooting up. Right? Like a color light shooting up. Right?
So you gave me really good advice on, like, hey, this is fine as long as there's some sort of, like, organization to the chaos. Right?
I think that, like, maybe we could talk about that a little bit because I know, like, there are people who are limited in in budget and scope and location. When we bought our house, I you know, one of my requirements was a dedicated office because I work, I'm self employed, and I work from home. And, but not everybody has that. So…
Luria Petrucci: Yeah.
Joe Casabona: Can you talk about, like, the maybe different types of backgrounds and if someone has, like, limited resources, how they might fix it a little bit without using a virtual background.
Luria Petrucci: Right. Yeah. So, you, again, I want you to answer the question, what feeling do you want your audience to have? What experience are you creating? And in my old studio before I moved, it was my living room. So you saw my window back there. Don't ever do that. I did some advanced stuff to make that okay. But, you know, you see my, like, my brick wall and my plants, and, it's my living room. And I wanted the feeling to be, I'm inviting you into my home, and we're gonna hang out together.
Here, I, have a very techie kind of LED light background, because this set that I'm using currently is meant to be my tech review station. So, I want it to feel very techie. Right? Because you're gonna see me do reviews and test product and things like that in this environment.
But my main set that I'm building out right now, again, I just moved, is going to have more of the, you know, moss wall and the thing that I'm kind of, is gonna have some tchotchkes on that, the books that I love that have made a big impact. Something, you know, for the my first Broadway show, Lion King, that II shared with my partner. Like, you know, like, so there are things that mean something to me, but it's also state a statement of my personality because it has reclaimed wood stuff and moss wall, and I'm an outdoors girl, and I love my hiking and my paddle boarding. ‘
So, you know, there's what is the feeling that you want your audience to have and what do you want to invite them into? Personality, like you have right now is I am going to, at some point, get a behind the scenes look at what all of those things are and what they mean to you.
If you want to, one of my students, My Bourbon Whiskey is his channel name. And so his background is all bourbon, shelves and shelves of bourbon. I can't even imagine how much he spent on that, but that's besides
Joe Casabona: Sounds like a whole thing.
Luria Petrucci: Like, wall of bourbon. But you're, he's basically saying, you're in the right place. Like, if you wanna talk bourbon, like, you're in the right place because That's what we do here.
So that's how I want you to kinda think about the background. And if you have limited space, there are lots of things that you can do. This background that I'm using with the LED wall, it's literally 3D wall panels, and I have a video on my YouTube channel about how I built it. But it's literally just all I need is a wall to put those on. And if you don't have a wall that you can put things on and you need your living room in the background or something like that, then angles make a big difference. Right? It's like that's what you experience is, oh, a slight shift in an angle can make all the difference in the world. Just think about what you're seeing back there.
Joe Casabona: Yeah. This is that's super helpful. I think that's really good. I think I need to do a behind the scenes now of what people are seeing behind me.
Luria Petrucci:. Yes. You do.
Joe Casabona: Also, like, you're talking about sets, and I'm like, man, the other thing that this has done for me, and I think I was saying this earlier before we started recording, is it's opened up a lot of possibilities for me because, like, this microphone can swing out, and I can have a different background. I have, right now, like, my fountain pen collection is over there, but, like, I have an overhead light, and, like, a shelf where I can clip a camera to, and I can do, like, overhead stuff if I want. And so, there's, if you get a little creative, there's a lot of, there's a lot of possibilities. I can also tell you that I suspect we're both using, Ecamm Live's virtual camera right now.
Luria Petrucci: Yes.
Joe Casabona: And this is like, this is a heavy, so I would encourage you to go at least check out the YouTube video for this one since we're talking so much about setups. But, Yeah. This is a pretty heavy crop that, that I present. Right? If I zoom out that's too far. You can see that there's a lot more here. Right? But I zoom in, make myself a little fuller in the frame, and, you know, I kinda crop out some of my sidewall. So, there's there's a lot you can do with proper framing, and I wanna give a shout out to your video with Renee Ritchie or the video you did for Renee Ritchie. Right? Essentially, where your critique is set up, I think.
Luria Petrucci: Where I said you're doing it all wrong.
Joe Casabona: Yeah. But, like, but I think that was really I mean, he's, like, the YouTube creator liaison. Right? Is that his official title?
Luria Petrucci: He did.
Joe Casabona: And, you know, I think, like, it's hard for, it's hard to see the forest for the trees. Right? Or, like, it's hard to read the label from inside the bottle. And so it is. I can see this is a massive improvement from my previous setup. What I might not see is what we were talking about earlier where the lights are maybe a little bit too bright, right, or or whatever. Right? Or something.
Luria Petrucci: Yeah. I had pointed out that your lights, have a bit of a, like, hot spot. You know? Like, there's a focused spot Of light. And, you know, you can soften that up a bit in a few different ways. But, yeah, that video was if you're if you are struggling to, you know, find the right background, that video was super helpful in terms for people in terms of saying, all he needed was a shift in angle.
Because he's, as you said, he's the YouTube liaison, and he wasn't presenting as an authority because it looked messy in the background. And his main set for his own personal channel was spectacular.
And my point was, why doesn't this one look spectacular? Right? And so the, you know, angle shift, because he wanted cameras and the and lights in the background, but all I was seeing was, you know, the power box for the light and the cables and things that just looked messy. But by shifting the angle, he was able to get that look and feel that he was going for, and make it look really cool and intentional versus, oh, I'm just pointing a camera at me.
Joe Casabona: Yeah. Yeah. Absolutely. And so before we get to the kind of how to actionable advice, I wanna remind people that this is an iterative, this could be an iterative process. Right? You don't need a perfect setup
Luria Petrucci: Absolutely. Yeah. It's not. yeah. It's a process. Don't make, don't get hung up on perfection by any means. Just get your content out. That is the most important thing for sure, that you have a goal to work towards over time.
Joe Casabona: Yeah. Absolutely. And I guess, like, last thing here, right, is if we have to prioritize what to work on. Right? How would you, what would you say, let's say someone's never done video. They're a little bit uncomfortable. What should they work on first?
Luria Petrucci: Audio is the most important thing. You know, well, I would say yeah. Audio is definitely the most important thing of any video because if you're hurting people's ears, they won't come back to you. So, you know, but it doesn't have to be great audio. I'm currently because I just moved and I haven't officially set up, I'm currently using a USB mic. It's plug and play. It's, you know, not the best audio I'll ever get, but it is decent and it's right? It's it's good audio.
So, I don't want you to achieve audio file level audio because that takes extra expense and and a little bit of more of work. But a USB mic is perfectly acceptable. The Elgato Wave three is fantastic option from that perspective.
Framing also matters. So regardless of what camera you're using, if you're like way down in the the frame and you're slouching and you've got, your head positioned in the middle of the frame, you're actually losing attention immediately. So what we want is to position ourselves at the top of the frame with less headroom. So, like, just the space between the top of the camera frame and your head should be about an, you know, a little just to, like, an inch or less.
And Joe is currently adjusting now.
Joe Casabona: That's interesting because that's I'm really glad you said that because that was something I was worried about was that, do I have enough headroom? And I guess it's, like, a little bit to show that you could see the top of the head, but…
Luria Petrucci: Yeah. You don't wanna be cutting your head off. Right?
Joe Casabona: Right.
Luria Petrucci: Right. But you don't wanna be in the middle of the frame. There is science behind where our eyes land on a video. And if you are way down below the top of the frame, they are paying attention to things other than your face and losing that message. So, that's really important.
And then from there, you know, camera, you can instantly increase these days, honestly, like, if you have a newer Mac or, you know, you know, those have amazing webcams. Like I have shown up on videos just to test what people say or think because I'm the girl who teaches you how to have professional quality video. So people pay attention. I was in a different environment trying to make my video look the same as my existing home.
At one point, and I got so many comments about my audio had changed. Like, my viewers pay attention to these things. Right? So I went, I did a video, and it was a live stream using the, only the Mac camera, and nobody said a thing. They were like, oh, what camera are you using? Which is normal. And they thought I was using a pro level camera of right? With a with a big lens and all of the whole thing, but I wasn't.
So, the… I will say, you know, to start out, those cameras are fantastic and totally acceptable. If it looks grainy, if it looks blurry, then, you know, it's you don't have a newer one, so step it up. And you can get, you know, webcams that are decent to get you started down that path for $60, the Elgato Neo cam, face cam. Not my favorite, but, you know, $60.
Joe Casabona: Right. Yeah.
Luria Petrucci: Or you can kind of go for a more high level, like $500 range.
And then if you care about blur in the background like you have, then you're really, you are looking at a more pro level camera. And Sony's are my favorite. They just work for this type of setup. So, Sony cameras, but you're looking in the price range of 800 to 1,200, with the right lens, that's what makes that blurry background. It's the camera and the lens that allow that to happen. So you if you want more control, more pro level look, then you're gonna need a pro level budget.
Joe Casabona: Yeah. Yeah. For sure. And I would, I was told that kinda lens matters more than body. Is that?
Luria Petrucci: Correct. Mhmm.
Joe Casabona: Yeah. So, like Yeah. I have a fixed, I have the one that, I have the Sony.
Luria Petrucci: It came with the camera.
Joe Casabona: Oh, no. I have, like, the one, the Sigma lens, the 15 or the…
Luria Petrucci: Yeah. 16.
Joe Casabona: Yeah. Exactly. That one. It's got a fixed, and that's what's creating the bokeh? Bokeh?
Luria Petrucci: Yeah. Bokeh, bokeh. They call it like, everybody argues over what it's called, but I say bokeh.
Joe Casabona: Okay. That that's what that feels right to me. But, yeah, the blur effect behind it.
Luria Petrucci: Yeah. The blur, but in the background. Yeah.
Joe Casabona: Now, how important is lighting?
Luria Petrucci: Lighting is massively important. Thank you for bringing that up.
Lighting can change everything. If you are using a webcam and you're not getting great looking videos, the right lighting can make all the difference in the world.
Now, lighting is one of those things that makes people really angry, because it's, because they don't know what they're looking for. And, you know, there's one thing is window lighting is acceptable to start, but not acceptable for long term.
Window lighting is uncontrollable. So if you're shooting for an hour and you're gonna go edit that, then you're, there's going to be a difference. So you're gonna cut from light to dark, and it's gonna be an awkward experience for your audience.
So, we want to control our light, meaning you wanna close those blinds. You want to use lights specifically for that. You wanna turn off overhead lights, and make sure that you're using front lights at you. You can go from simple, like, Elgato panel lights. The key lights are great option for simple and low profile. But the bigger the light is, the better the light is.
So if you have the space for it, I'm using dome lights or, you know, big soft boxes.
Joe Casabona: Big, like, box. Yeah.
Luria Petrucci: Yeah. So the the bigger, it creates the softer effect. And so keep that in mind when you're looking at lights. It doesn't have to be expensive. It doesn't have to be complicated. It can be simple and easy. Just make sure that you're looking for hot spots. Meaning your if you can't see the wrinkles on your skin, you probably have a hot spot. Yeah. Because we all have wrinkles. And I am exaggerating when I say that. It's the texture that you're looking for. Right?
So if you can't see some texture to the skin, you're too blown out. And if you, normally, people will have this really bright, bright, bright spot on their forehead.
Joe Casabona: Oh, yeah. Like the shine.
Luria Petrucci: The shine effect.
Joe Casabona: like the shine in light. Yeah.
Luria Petrucci: Yeah. And what I have right now, if you're watching the video, Liz, is normal. And but when it's in your face, shiny, that's too much. If it's too dark and you have shadows under your nose or here on the chin, and you're getting these harsh shadows, you don't have enough light on that source. So, those are the things to look out for.
Joe Casabona: Yeah. That's that's really smart.
Another, benefit of, we didn't really talk about desk placement, but, you know, I was sharing with you that I call it OCD, call it whatever. I just, like, don't want my desk in the middle of the room. So mine's against the wall. I have two Elgato key lights, pointed similarly at me. So I think I'm pretty evenly lit kinda based on everything you said. But it it did take me a while to dial in, and the reason I have these is because I feel like a white light makes me look a little more blown out. And so I have it on a warmer setting. And then I have some, you know, some lights behind me to kinda separate me from the background.
Luria Petrucci: Exactly. Yeah. Yeah. That's a big thing. And by the way, you don't have to write down notes of all of these things. Like, I think you're gonna put a link to, like a shopping list that I've prepared.
Joe Casabona: Yeah.
Luria Petrucci: So you don't have to think about, like, oh, what did they just say or rewind. It's all, that's all done for you.
But the background, when people aren't happy with their video, oftentimes, it's because you're blending into the background. There's no, as you said, separation between you and the background. And when basically, it's hard to describe without showing. But, you know, you a light between you and your background is a really quick way. We call that a hair light, or a background light, and putting, you know, putting a light basically on your head and shoulders can do all the difference in the world. It can make all the difference in the world in terms of separation.
Basically, what that's doing, is giving you depth. Right? It looks like there's depth versus you stuck up against a wall.
Joe Casabona: Mhmm. Right. Which, I mean, I know we just said don't use virtual backgrounds, but I suspect the better lighting will make that effect a little bit better too. Maybe.
Luria Petrucci: A little bit better. Yeah. A little bit better. Maybe. It Maybe. Yeah. It can, but also, you know, now there are all all kinds of effects on computers and software and things like Zoom. But the level of blur that you do within those virtual backgrounds matters as well.
So it could have an effect, but if you have the blur all the way up, then it's not something to help at all.
Joe Casabona: The blur all the way up cuts off my beard and looks very.
Luria Petrucci: Yeah.
Joe Casabona: Yeah. Yeah. Awesome. Man, wow. We've talked about a lot of stuff.
Okay. So we touched on the gear. Livestreampros.com/gear is the one that I have. Right? We'll link to, we'll link to yours. I'll link to, I have like, a podcaster's guide too. So.
Luria Petrucci: There you go. Okay. Yeah.
And I also have a lighting guide. So that might be super helpful for for people to really understand how to light, where you put your lights, that kind of thing.
Joe Casabona: Yeah. I think that would be great because I've always been of the opinion that, like, even if you have a crummy camera, if you have good lights, the camera doesn't have to work as hard. Right? Like, you're providing good lighting. So
Luria Petrucci: Exactly.
Joe Casabona: Yeah. And I mean, these days, like, your iPhone or your, I'm sorry. Your smartphone probably has a great camera in it. And so, I know that, like, when Apple rolled out, like, the ability to use your iPhone as a webcam, that felt like a game changer for me and a lot of people. Right? That's like, my iPhone's like my b camera now. Right? So I'll, like, mount it and and get, like, a second view.
So, camera B. And Bcamera, that sounded really weird saying that.
Luria Petrucci: Yeah. You're, yeah. I mean, it's b roll is where you're pulling that from, but, yeah, this is the second camera. It depends…
Joe Casabona: Oh, yeah. Maybe it'slike, camera one, two. That's how people actually refer to them. Right?
Luria Petrucci: Probably. Yeah. Yeah. That's Camera one, camera two, demo cam, if you're using it specifically for a demo cam. I call them by what they're pointing at. Right? So, like, if I have a pet cam, then it's a pet cam. If I'm showing off Abby the chihuahua.
Joe Casabona: Yeah. Nice. Very nice. Cool.
Alright. Yeah. That would be super helpful, I think. Because like you said, like, lighting, the key lights are, like, a 50, but, like, Neewer makes lights or, like, a box light.
Luria Petrucci: Yeah.
Joe Casabona: I had a soft light, in the entrance to my office, and I removed it because it wasn't on me. It was just lighting the room. And I'd have to duck every time I walked by it. And since I've removed it, I still duck when I hit that spot. It's like a very hard That's hilarious. Habit.
So something, as we're wrapping up here, the last kinda two things I wanna mention is well, we touched on presence already.
Luria Petrucci: Yeah.
Joe Casabona: But is there a way, I wanna say is there, like, a hack to be better, but I think it's really, like, do it. Is it, like, do it?
Luria Petrucci: Yeah. To steal from Nike, just do it. You know, I will say this. The reason that it's hard is because of fear, which may sound obvious, but you're fearful of how people will perceive you. You're fearful of what people will think or say. You're fearful of being too profession or to being too human.
And so you know, there's a difference between being professiona and gaining that instinct credibility with the tech of the visual aspect of it, that’s you know, i believe important. Professionalism should never be your personality. Those two things should be working in parallel, not intertwined.
So stop trying to be so professional. Put out a professional view of you, that your personality, the way you show up in your presence should be human, should be, you. And it's like you are beautiful. And, I have a whole program that I kinda go into, like, how you release your the fear of your flaws coming out.
But you are not flawed. You are beautiful as a human being, and those things are going to connect with your audience with the right fit for your audience.
And that's okay. It's okay to stumble over your words. It's okay to not be perfect. It's okay to be human. And especially in this world of AI, it is massively important to not sound AI, not sound too professional, and be human. (My stomach is growling, and I. Yeah. Just, I'm hungry. Sorry. I didn't have time to eat this morning.
Joe Casabona: Yeah. You and me both.
Luria Petrucci: Yeah. Yeah. So, you know, like, that's okay. And so, you know, that's one thing is being comfortable being you on camera. And part of that is releasing the need for perfection and worrying about what people are gonna think about you. If you're delivering the content that they want, that's all they're caring about. And they want to connect with other human beings.
And then the other, you know, the other side of it is the just doing. Video is weird. Video is uncomfortable. Video is not natural. That's why I always tie it to the inhuman in person experience.
One of the things that people worry about when being on video, I get this question all the time. It's like, I feel like, my eyes are darting all over the place. And somehow, when we show up on video, we feel like we need to be staring the camera in the face. When in fact, if we were talking at a party, you and me, and I didn't know you, Joe, and you were staring me down and never blinking, never looking off, I would be running screaming from you. Right?
Joe Casabona: Yeah. Absolutely. S you should.
Luria Petrucci: It's natural. Yes. Like, what is this guy doing?
Joe Casabona: Yeah. It's weird.
Luria Petrucci: Yeah. It's natural to look off, think with your eyes, look at notes, like, that all of that is okay. So stop trying to be so perfect and just do it over and over and over. And, yes, it's gonna be awkward at first.
Your first videos are gonna be horrible. My first videos were squeaky. Like, my first video is still online, and I was talking to this high pitched voice. What? Who is that? Right? So, it's gonna be bad. It just is. And let it suck. You didn't ride the bike the first time out. You did not get good in your profession the first time out. Your first day on the job of ”first day in school”, like, you didn't know everything. You didn't have it perfect. Let it be that.
Joe Casabona: Yeah. You don't know what you need to improve until you actually start doing stuff.
Luria Petrucci: Exactly.
Joe Casabona: Like and so, I like that a lot. I will I wanna reinforce, I really wish I had my first video at the ready because I'm pretty sure it was filmed, like, in my bedroom, and I'm, like, loading the frame. I'm just like, here's how you enable SSL for your website. But, you know, feel very confident on camera now.
So, I spoke at Podfest in January, and it was my first speaking gig since the pandemic because I had left the WordPress space, and I was still, like, making a name for myself. And so I finally got accepted, and I texted, like a mastermind group I'm a part of, and I'm like, hey. Like, which of these outfits look better for for when I speak this morning? Which is something I have never ever asked anybody. And my friend, Vinnie, like, shout out to Vinnie Podestivo. He was like, which outfit are you more comfortable in? Because that that is what will help you deliver the best talk. And I'm like, man, I can't like, I've been doing this I've been public speaking for years. And, like, I just got in my head a little bit too much. So, you know, It's really good. Like, do what you're comfortable with.
Luria Petrucci: Confidence only comes from action. You will never gain confidence sitting there thinking about anything. Right? Like, you just think about anything else that you've gained confidence in. It doesn't come from sitting there thinking, fearing, planning, doing all of the tech set up in order to avoid shooting the video. Like, this is why my, I used to spend a ton of time geeking out about the tech with my students. I used to teach them everything they needed to know about the camera settings and the lighting settings and all of the tech stuff.
And over the last couple years, I became hardcore about simplifying those concepts because and I literally took away all my courses two years ago and redid them because what I saw was people were going through my courses, learning all of the things, and spending a year to three years, six months to three years, just soaking up that information, trying to make it perfect.
And when I got down to the roots of why they weren't taking action or they would come to me and like, no, I still haven't done a video yet. I was, I realized they were using the tech as a procrastination tool. It should, it is a tool. It should be a tool for you delivering your message because if you're not having the impact on the world that you and the reason that you're here thinking about all of this stuff, then what are you doing? Right?
So, I got really, like, I stopped teaching you what ISO means on your camera. I stopped teaching you all of these nitpicky things, and I just started saying, all you're gonna do is press this button, and it's gonna look amazing.
And it got people from waiting six months to three years to taking action and putting their videos out in two weeks. And it was life changing for my students, life changing for me, and that's what I wanna, like, really encourage you to think about when you find yourself spending time thinking about waiting, not putting those videos out, it's a procrastination tool. You are waiting and hoping for something to magically happen within yourself that is not going to without action.
So, confidence only comes from action.
Joe Casabona: Yeah. That's great. It makes me think of the episode of How I Met Your Mother, where, like, Ted is starting his architecture firm, and he's really concerned oh, man. It's he's really concerned about the official pen of Mosbius designs.
Luria Petrucci: Okay.
Joe Casabona: And so, like, he's, like, trying a bunch and then, like, another character, Robin, was like, what's going on? And he's like, what if I don't ,what if I don't remember the books? Because I guess there's, like, this famous architecture problem where they built the library, but they didn't consider the weight of the books.
Luria Petrucci: Oh, no.
Joe Casabona: And it was, like, not on stable enough ground. And it's just like, that's what all of the gear stuff is. Right?
Luria Petrucci: Exactly.
Joe Casabona: It's just a procrastination tool. So, yeah.
Okay. Last thing, software. We have both mentioned, equal, I at least, I mentioned for both of us, Ecamm Live. Are there, how much does it matter, and what do you recommend?
Luria Petrucci: Yeah. You have the ability to do everything broadcast quality TV does. You can look like CNN. You can look like whatever your favorite one is.
Joe Casabona: Which, by the way, makes, like, the pandemic era late night show filming from home, like, even worse.
Luria Petrucci: I know. If I hadn't been so busy, the pandemic for me was crazy. Like, I didn't have the same experience that everybody else had because I got so busy.
Joe Casabona: Oh, yeah. Yeah. Oh my gosh.
Luria Petrucci: Everybody was, like, learning to stream and do video and…
Joe Casabona: And everybody wanted to start a podcast.
Luria Petrucci: Yeah. Yes. Exactly. And if I had had a little bit more capacity in my time, I would have totally done roasts of all of the weathermen in their living room trying to do green screen and, right, like, all of these news anchors shooting from home. I'm like, you what, what? You have the capability to do it all. and look amazing, and look like a TV station. Now, do you need to do that straight out of the gate? No. You don't have to. However, you have the capability.
And what I will say about that is that you is using that capability as you're able to, is actually going to give you the ability to get more engagement from your viewers, get more buy in from your viewers, sell easier.
Those are actually the tech, when the tech meets your personality, it can actually create much higher conversions, whether we're talking engagement or bought or purchases. That's something to consider.
Now, backing it way up, they're, too soft. They're, you can just go live from you can go live or record video from your phone, from the platform tools. They won't give you a lot of capabilities. So what I like to kind of give you a frame of reference is you can either use browser based solutions that would be StreamYard, Evmux, Riverside, and those have tools that give you the capability to do interviews, to put some basic graphics on screen, and do all of the things that you need to do.
Those are really simple and easy to use. They do not have the same capabilities to go that next level and be broadcast TV. Like, you can't do, you know, fun, like, you know, unique animations on screen. If you're watching, I'm throwing one. But there's, you know, these all these capabilities that when you go to the next level and have downloadable software like Ecamm on Mac, vMix on a PC, then you have, you have full control.
They're a little bit more of a, like, a heavier lift in terms of learning curve. So those are the kind of pros and cons. You know, you have a less learning curve on the browser based solutions, but less capabilities. You have more of a learning curve and more capabilities on the downloadable software.
Joe Casabona: Yeah. Love that. I gotta get some of those fun animations because the only thing I throw are, like, GIFs. Right?
Luria Petrucci: Like Which you can do too. Yeah.
Joe Casabona: Yeah.
Luria Petrucci: You know, I have a whole graphic store full of animations and, tools for you.
Joe Casabona: I guess I'm going shopping after this. Nice. Yeah. Ah, that's amazing.
Luria, this has been I mean, I could keep talking for I love this stuff. You are an absolute professional. Like, we didn't, like, we didn't roll out your credentials, but you've worked for, and you've set up studios for a lot of impressive people. And so, you know, I mean, if you, I don't wanna name names, but if you wanna throw a couple names out there, feel free.
Luria Petrucci: Yeah. So I have the honor of being able to build studios for Michael Hyatt, Amy Porterfield, Jamie Kern Lima, Pat Flynn, not his current one. But, like, crazy amazing people that I've gotten to work with, and also run live productions for Marie Forleo and and people like her and, like, these amazing humans that I get to work with that I'm so so grateful.
And but I also my goal for what I do is, to take those concepts and help anyone do it, themselves.
Joe Casabona: Okay. So, this is like a not so so shameless promotion because you have shared so much great information for free, but you have, like, a few courses, products that can help people. One is the bold video bundle. Right? And then there's one that we haven't touched on at all that has been a game changer for me. So tell us a little bit about those.
Luria Petrucci: Yeah. So, when I said that I got really focused on simplifying tech for people, the result of that was the Bold Video Bundle, which is just an on demand course, but it's the best thing to having me be able to show up to your home like I do with Michael and Amy and, right, everybody else. Yeah. Because I call it a paint by number style system. And the reason I do that is because I am able to, within that program, simplification of tech was the hardest thing and so proud of how easy it became for people.
I show you what the thing is. I tell you exactly what to buy, and then I show you exactly how to plug it in. So you're doing it. You watch me plug everything in from start to finish, and you're doing what I do. And it became so simple for people to just get their low profile, but professional setup done easy out the door.
It was funny. I was on a Zoom call with somebody and I was complimenting her video. She, UI was like, Marla, you look amazing. Like, that set looks great. And she was like, oh, yeah. I learned it from you. I took the full video bundle. I had no idea.
Joe Casabona: Oh, that's awesome.
Luria Petrucci: And she was like and I've never heard from her. Like, I didn't get a question and support from her. Like, I didn't write any of that. She just took it, did it, got it done, and she's showing up, like, amazing.
So I'm really proud of that from a standpoint of getting them getting people to not procrastinate with the tech anymore and just being able to have that impact so they can deliver their content and their message.
The thing that you were mentioning, so teleprompters are an interesting thing. It is the number one requested thing from people who come into my world, and they don't even know why. Like, teleprompters are known for being a scripting tool. Right?
But the teleprompter is the number one accessory that I would recommend you have. Well, then there's the stream deck. But,, you know, from a teleprompter standpoint, people want teleprompters to be able to script or put bullet points on, but they actually serve so much more purpose.
Right now, I'm using my teleprompter not to script or have notes, but to look you in the eye as we're having a conversation. And that changes the world. As you're doing interviews and podcasts, you can put your video your video up on the teleprompter so you can see that there's spinach in your…You can do Zoom calls not looking down. Right?
When we were talking about the fact that, you know, relate to everything in person, when people are looking down, guess what? When you're, you and I are at a party and you're looking down, not good, not appropriate. Like, I'm uncomfortable from both perspectives.
So that's something to really consider is when you're on a Zoom call and you're looking down, it is not an a human experience that is right. Right? It feels awkward.
So, that's one of the things that teleprompters can do for you. So I do have a, you know, super inexpensive $97, you know, teleprompter course. So exactly what to buy, how to set it up, and how to actually use it if you are scripting, how to present well, how to read that well. Most people don't actually script well on prompters.
Joe Casabona: Yeah. Yeah. I would say, probably me. Like, I would put myself in that category. I'm much more of a put the outline on the prompter and just kinda now, the guy we were talking about earlier, Justin Moore, he I learned that all of his videos are scripted and off of a prompter, and it blew my mind because it's so natural. So much for real people's stuff.
Luria Petrucci: Yeah. And there's…I’m sorry. I can shut up.
Joe Casabona: No, no, no. You're the guest. Keep going.
Luria Petrucci: The reason, so, I know some tricks because I worked with a I was doing a professional shoot, multimillion dollar shoot early in my day of recording videos. And they had on set a teleprompter operator. And I was like, oh, that's a thing. Okay. They're just like they're making the words go up and down.
But on a break, she pulled me over. She said, hey, Luria, come over here. I noticed that you, I noticed that you stumble anytime there's a two letter word at the end of the line, like two, Am. Right? Anything like two letters throws you off. And so, like, what I've done is I've put all of those on the next line for you. And that blew my mind that there are, like, little bitty nuanced strategies to reading from a teleprompter.
And from that day on, no one could ever tell that I was reading a prompter when I do. Like, it those are the types of things that I put into that course, but it's like, woah. Like, there's actual strategy to this stuff. You can actually improve, and there's a reason why you're like, robotic on the camera.
Joe Casabona: Right. Oh, man. Oh, that's amazing. Okay. Cool. So I'm gonna link to all of that in the description for this whether you're watching on YouTube or listening in your podcast player. The links will all be there.
Luria, this was so great.
Luria Petrucci: I love hanging out with you.
Joe Casabona: Likewise. Man. This is, I know we're both starving.
Luria Petrucci: Yeah. Sorry my stomach is crambling.
Joe Casabona: Me too. Me too. And I've got, like, another meeting after this, but, so I want us both to be able to eat before the rest of our day, but, if people wanna learn more, if people wanna learn more about you, where can they go?
Luria Petrucci: livestreamingpros.com is has everything, but also come hang out with me on my YouTube channel. You know, youtube.com/livestreamingpros, and I'm live every week. I put out videos every week. So come come learn geek, you know, not even geek out with me, but hang out with me, ask questions. I do a lot of Q and A's there.
Joe Casabona: Yeah. That's great. And I, they're, I mean, I know you're a pro, but, like, they're so, like, natural. They don't feel like and I think watching you will give people confidence that it doesn't have to be super hard. I think you, like your delivery is really good. So I'm a fan.
Luria Petrucci: Thanks.
Joe Casabona: So the…Yeah. Of course. And thank you so much for for joining us. Thanks to everybody listening. You can find everything in the description or over at [streamlined.fm].
But until next time. I hope you find some space in your week.