Hello. Hello. And welcome to Episode 436 of the Streamlined Solopreneur. It's another solo episode today, and I'm trying something new. I've been thinking about segments. I know I've mentioned this before at some other point. There's a bonus episode over on this feed and at Podcast Workflows where I kinda talk about that.
And I finally nailed down the segments that I want to have in these episodes. So, I'm thinking for these solo episodes, we'll do one big problem, one small fix, and then feedback or a recommendation. So, if you wanna write in or call in, you can head over to [streamlinefeedback.com] for an opportunity to be featured on these solo shows.
So, let's start with the big problem. And that is analysis paralysis over launching and selling my new podcast systems community.
So, I've been working on a project for a while called Podcast Navigator. Actually, it's been a big work in progress for years. It started off as part of the Podcast Liftoff Playbook, and then I changed it to Podcast Mastery. But I was never fully committed to it, and, like, I have a bunch of videos that are older. And so, in my eyes, it's not good enough. I think some of the videos are out of date. There's not a community feature. The Notion template isn't done, is not done. And so I have fallen into the trap of perfectionism with this. This is something that I tell people all the time. They need to ignore and launch when they have a minimum viable product. This is advice that has been given on this show since the very beginning when it was How I Built It in 2016 within the first 10 episodes. Right? Create a minimum viable product and release it to your audience.
And so I just, part of it is, you know, I'm scared. I'm scared that I'm going to put a bunch of time and effort into something and it's not going to be what I hoped it would be yet again. But part of it is I really wanna put out a good product. Right? Something that I talked with, Emily Aborn about on her episode is you need to have a good product to have good marketing. But the thing is, this is a good product. Yes. There are a 100 videos. Yes. Some of them are out of date. But the Notion template is new and the videos I'm creating are new and my time is valuable. And so I'll be there to help people.
And I think, you know, I mean, you know, part of the reason is, part of the reason is that I can build the systems myself. And so I'm not strictly speaking constrained because I could figure out how to build the system myself. But I don't wanna do that. Right? This is something that I've tried to avoid since moving into the podcasting space fully is I don't wanna build my systems. And so somehow, I've still fallen into that job because I want, I do wanna create a great experience for people. And I can do that affordably with tools I'm very familiar with.
So, you know, again, launching and selling, it's not good enough in my eyes. Some of the videos are out of date. There's no community feature. The temp… the Notion template's not free. My friend Stacy Lauren and I hopped on a call earlier this week as I record this, and she had questions for me. I was helping her with the automation system and processes side of things. And then she's like, how can I help you? What are you struggling with? And I brought this big problem up.
And her whole brand is called Do The Thing. Like, this is… she's like, Just Do the Thing. She helps people launch podcasts messy to get them to just do the thing. And so she's like, write the email. You have write the email. Send it to your list. And if they're interested send them a Stripe payment. That's all you need like that's all you need. You don't need anything else. And I'm like, I have most of it. She's like, so you have a system built already. Give people access to that and then deliver. And honestly, like, soft launching is the key to a better product.
My friend, Chenell Basilio, who's been on this show, has done this really well, and my friend Becky broke down what Chenell did. That was really smart.
Freebuzz. launch early. Offer an early access discount. Get feedback from her members. And, yes, she has a much, much bigger list than me, but I have a list of people who are interested in improving their podcast processes or just automating in general. And, yes, it's for podcasters. For sure, it is. But it's mostly about automation stuff. And so soft launching is the key to better product and actual feedback.
So today, I wrote the email. I'm getting some feedback from friends, and I am intending to email my list today with a soft launch beta. Here's what it's gonna cost. Here's here's how much I'm offering to you for. And, honestly, if I get 5 people to sign up, I'll be happy.
So, I know I have something good. I know it. Everybody says it. In fact, recently, I got a, when are you launching a thing? Right? Like, when are you launching your thing? And so the positioning as I was recording a video this morning, I realized, like, the positioning is, like, you don't have to automate alone. I'll be there. I'll help you, you know, become a member at this certain level, and you can post, and I'll answer.
And in my PodMatch Elite Mastermind, in the PodMatch Elite Mastermind group I'm a part of, you know, somebody else was in the hot seat, but I got a ton of ideas. And I'm ready to do the thing. So, the big problem, which I've come to you with a solution for already is soft launching. Right? I'm going to, I have the email. I'm probably gonna send it within the hour of recording this, and we'll see how it goes.
And the live you know, there's gonna be a live portion. There's gonna be a lot of videos. It's gonna be messy, and I'm gonna, but I'm gonna let people know, hey. Dust is still settling. It's still under construction. If you have problems, let me know, and I'll make sure you get the access you need.
And I like kinda, I like Alpha launched this in a bundle I did earlier in the summer, and I didn't get any complaints about it. So, we'll see. Right? This is the step for people who are really actually interested in me and the work I'm doing, and they know me. So we'll see what happens.
So that's the big problem and how I plan on solving it.
The small fix is a tool this week, and it's Tella, Tella.tv. I have been a long-time Loom user, and I get it for free because I signed up with my University of Scranton email address however long ago. But Loom is showing its age. It doesn't work reliably on my computer.
And Tella makes it super easy for me to incrementally update videos. It is better than Loom because it's more flexible. It has a lot of nice layouts. It does the recording side and the screen sharing really well. It's really flexible. I've been loving it for the videos that I've been doing for coaching clients.
And in this instance, I'm gonna heavily caveat this because I love Ecamm Live. Love it. Recording this episode in it right now. I wouldn't put out the number of videos I do without Ecamm Live. But with Tella, I can record a video and they host it.
And so if I wanna do something quick and dirty, which is how I'm gonna run this membership early on. If I wanna do something quick and dirty, Tella is the place for me to record it, clip off that millennial pause at the beginning, and then post it in the community or on the website.
You know, if there is, there's a way I can automate this. Right? But if Ecamm Live ever gets an integration with Vimeo or some other service, maybe they do already. I haven't looked at it. But that's the ability for me to easily upload somewhere. So, like, with Tella, I record, I can make light edits, and they're hosting the video. And I think that simple workflow is the thing that's going to allow me to do more talking head videos or demos in Podcast Navigator. Slowly replace the most outdated videos. So that's the small fix.
Big problem, analysis paralysis over launching and selling my program. I'm following my friend Stacy's advice of do the thing. Launch it and iterate. Same thing that I tell people about their podcast. The small fix is a tool called Tella.tv because I can launch, and then I can start updating. I can see what people are most interested in and create videos for that first. I can do asynchronous automation coaching for the people in this community.
And then the feedback or recommendation. This is the first time I'm trying this, so I need your help. If you have a recommendation or some feedback about the big problem or the small fix, let me know, or anything in general. Do you have a question for the show? Go to [streamlinedfeedback.com] to submit text or audio comments for a chance to be featured on the show. I'll give you a shout-out. Obviously, I'll link to you. Right? I mean, you're becoming a segment in the show, so the least I could do is link to you or you can say, like, where people can find you.
And that's it. That's it for this new solo episode. It's, shorter than usual, but it's also less rambly. So let me know what you think. I'm really excited to learn what you think about this. You can do that over at [streamlinedfeedback.com] as well.
As always, thanks so much for listening. Thanks to our sponsors. And until next time, maybe this is something that you can include in your feedback. I need a good sign-off. Until next time, I'll see you out there.