Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business

How successful is your business if you're on social media all the time? What if you could post just a few times a week and get just as good of results or better results because you're talking exactly who you need to talk to and offering them the services and the solutions that they're looking for? And that's where the 4 post strategy comes into play. - Katie Brinkley

Joe Casabona: My love hate, but mostly hate relationship with social media is well documented. It feels like a time suck where you get into arguments with people who don't care about anything you say. People tell me it's great to grow your business. I just don't see it. But Katie Brinkley has changed that for me. She elevates CEO’s to become thought leaders and disruptors in their industries, and she does it mostly through social media. By the end of this episode, she'll give you strategies for choosing the right social networks, posting 3 to 4 times per week max, as well as how to waste less time and make more sales without sleazy tactics.

Welcome to the Streamlined Solopreneur, a show for busy solopreneurs to help you improve your systems and processes so you can build a business while spending your time the way you want. I know you're busy, so let's get started.

All right. I am here with Katie Brinkley. Katie, thanks so much for coming on the show.

Katie Brinkley: Yeah. Thank you so much for having me. It's been a long time coming.

Joe Casabona: Yes. Yes. Big in the works. I'm really excited we're sitting down to do this, especially because, you know, I feel like this episode's coming out towards the end of the year. People are reevaluating their plans for the next year and content strategies. And something I saw you speak about at CEX earlier this year, which you also have a book on, which I'm sure we'll talk about, is kind of social media strategy.

Katie Brinkley: Yes.

Joe Casabona: Bane of my existence, though my, one of my LinkedIn posts is, like, crushing it this week. So let's level set here. We are gonna talk about this more in Streamlined Solopreneur Accelerated, but should we be posting from a brand account, or should we be posting from our personal account?

Katie Brinkley: What is your goal? I mean, it really what is your goal? Because if you want to get more leads in, having that brand account and what platform are you on? Those, like, as yeah. Those are my 2 questions for you before I answer. What platform are you on and what is your goal?

Joe Casabona: Good question. Right? And I guess this is perhaps something that we will dive into here in in act 1 of our interview, right, is that we do feel like we need to be everywhere. So maybe before we even talk about this, we should talk about, like, do we need to be everywhere? If we don't, how do we decide where to be? I'm on, I hate Twitter even though I'm still, well, X. Even though I'm still there, I feel like maybe LinkedIn is the place I should be, but also if my audience is busy solopreneur parents, Instagram has, like, big parent energy based on my big, yeah. Like, based on my recommended feed of… yeah. Exactly. So maybe this is, like, the first thing. Like, how do we decide which platform we should be on, or do we need to be on all of them?

Katie Brinkley: Well, the answer is no. You don't need to be on every platform because all of them have different audiences and they all have a different culture. If you think about the way that people are showing up over on TikTok, it is very different than the way that they're showing up over on LinkedIn, which is also very different than the way that they are showing up over on X. And the lifespan of a post is very different between all of these platforms. So, I mean, if for X, you're the average, tweet, which is still called a tweet even though it's been repainted to X, but it's only a few minutes. Whereas on LinkedIn, it’s hours and can even be days depending on like you said, you have a post that this week is crushing it. And every time someone engages with it, it pushes it back into the algorithm.

I love LinkedIn's algorithm. It's kinda like 2014 Facebook. So I mean, it's great to know what your goal is from being on these platforms. And you said LinkedIn, Instagram, and Twitter. You didn't say the OG Facebook, and you didn't say TikTok. So if you're publishing the same content to all of the platforms, you're really talking to nobody because you have a different audience on LinkedIn than you have on Instagram. And you realize that, Joe. I mean, you said, oh, well, I have a lot of solopreneur parents on Instagram, whereas over on LinkedIn, I'm talking to a different audience. That's really important to know because then you can tailor your message specifically for that audience over there on that platform.

I realized that I still have not answered your question. But the the biggest thing here, Joe, is that you you've done the hard work of knowing who you're talking to on these platforms, so you'd only need to focus on those 2. And then if you really wanna get into more short form video, if you wanna start tweeting multiple times a day, I mean, all that, then you, those are things that you can add in.

But one of the core things that I think that so many business owners, so, so many of us as people have forgotten is that social media was designed to connect. It was designed to build community. And if you're just pushing out noise, no one is going to listen. So it it's better for you to show up, post 1 to 4 times a week so that you can have content that's actually gonna be resonating with your audience. When I was, like, March of 22, it was a really rough month for me and I was not, I was burnt out, I was not feeling like creating any content, and it was still one of our best sales months for Next Step Social to date, you might say.

Okay. Go on. And it's because even though I wasn't creating content, I was still showing up on the 2 platforms that I had dedicated to for 10 minutes a day and connecting, commenting on other people's posts. That's where the true magic happens. So if you are not even spending time connecting and engaging on these platforms, they're not gonna work. You could be on all of them. It's not gonna work for you. You could be posting 42 times a day. It's still not gonna work for you.
you have to be doing the outbound engagement.

Joe Casabona: This is a really good point. Right? And to your earlier point about kind of understanding audiences. Right? I'm, you know, I'm a big workflows process guy, and I use Publer. And so I will create a short form video, push it to multiple platforms, and the numbers are so, like, so obvious that this is not the right approach. Right?

On TikTok, I got a video about editing, where I'm basically like, if you insist on doing your own editing on TikTok, it got, like, 2,000 views. On Instagram, it got 200. Right? And I'm guessing maybe based on this one data point. Like, TikTok folks are more DIY. One dude told me to take a nap. I'm like, I'll die on this hill. And this dude's like, you need to take a nap. It's just a podcast. And I'm like, all right. Like, that's weird.

Katie Brinkley: Somebody on Threads once say because I posted something and they said, it's been 6 hours. People in the comments want answers. And I was like, it's been 6 hours. I don't, I don't report to you. And 2, sometimes people sleep. It's amazing what people expect in the world of, like, social media.

Joe Casabona: Thread is so mean.

Katie Brinkley: Like, Whatever.

Joe Casabona: But then, similarly, like, the post on LinkedIn that's crushing it is about how you can get more engagement and build community around your podcast. And so, that's like, so I've started kind of skipping certain posts on certain platforms because I'm like, this sounds like the people on Instagram want you know, how how do I hire a VA? But the people on TikTok are like, how can I do it myself? How can I improve this process myself?

Katie Brinkley: And that's so important to to know who you're talking to and what offer they're ready to buy from you. So, you know, maybe having a course is a smart thing for you to always push people to on TikTok.

You know, for me, I have my book. The Instagram is where I sell my book and that would just fine. I mean, that's one of my largest audiences, but they're ready to buy the book or sign up for, like, virtual events that I speak at, you know. So, they're ready for those lower ticket items. Facebook, I sell a lot of my coaching, work shops, membership stuff, you know, so I mean, like, webinars that I sell that stuff, the Katie Brinkley time and, like, learn from Katie Brinkley on Facebook. LinkedIn is where I get my agency clients. So, I have different messaging for each platform that I'm dedicating time to.

Joe Casabona: Awesome. That makes sense. And, a little behind the scenes stuff here, folks. So, what I was going to talk about in a little bit, we definitely addressed, and Katie just said something else that I really want to dive into. So definitely stick around for Part 2 of this conversation because there's some good stuff coming.

Before we get to that, though, I do kind of wanna ask about the the engagement part. This is the thing I think I'm really bad at just because, like, I don't wanna be repetitive. I don't wanna sound disingenuous. And I also don't really feel like I find the stuff that I can engage with best, if that makes sense. So, it's like, if someone's talking about podcast editing, should I be commenting about, like, why you need to hire an editor? Or, like, is it just kind of engaging with what I'm seeing on my timeline writ large?

Katie Brinkley: You know, I don't really spend that much time in my timeline.

Joe Casabona: Okay. This is so great. Yeah.

Katie Brinkley: Yeah. And I think that that's, I mean, it's what platform, Joe, when you are on your way or sitting in the carpool pickup line, you got 10 minutes to kill, what are you, what are you opening to kill time? You're not working. You're opening an app to kill time.

Joe Casabona: Oh, I usually open Instagram first.

Katie Brinkley: Instagram's your go to?

Joe Casabona: I mean, I open my email first, but if we're talking social media, Instagram. Yeah.

Katie Brinkley: Yeah. Okay. So, I mean, for you, your place of killing time and just seeing what's new is Instagram. Is that right?

Joe Casabona: Yes.

Katie Brinkley: Okay. So what if you instead of just scrolling the feed and wasting your time, which no offense, that's what you're doing because you're trying to I mean, you're just killing time. What if you could make a sale about it during that time? Or what if you could get a couple new followers? And this is where you've already done a lot of the hard work. You know who you're talking to on these platforms, like, who your audience is, what they connect with.

Hashtags are still really, really relevant. But make out a list of 10 different hashtags that your ideal client or customer is using. So, I speak at a lot of real estate conferences and, like, go to different brokerages and talk to them about social media. I'm not a realtor, but I spend a lot of time in the hashtag Denver realtor. Why? Because I want all the Denver real estate agents to be like, oh, man. I didn't know that you could come and speak to my brokerage. Come talk to our brokerage, Katie. You know? So I spend a lot of time in that hashtag, not selling them. I'm just, oh, I love the wash park area. Oh, this is such a great, you know, great listing or whatever. Just leaving genuine comments on their posts. We all love it when people comment on our posts. Right? So how would it feel if you left a comment on your ideal client or customer's post, and it was just genuine? 10 minutes putting yourself out there in front of your ideal client and customer by paying it forward.

Joe Casabona: Wow. My, you just blew my mind, which is like like, hashtags are, like, a thing for a long time, and it's just, like, not something and, also okay. I'm starting 14 different thoughts here, so let me rewind a minute. And it's so funny because I've always pictured Instagram until recently as, like, a place where I post pictures of my kids and cigars. And I should say, like, my kids, comma, and cigars, not my kids.

Katie Brinkley: Did you say cigars? I hope you're not giving your kids cigars yet?

Joe Casabona: No. I’m not a monster. They can make that choice when they're old enough to make that choice. But, you know, again, like, the Instagram algorithm shows me so much. Like, it very knows I'm a parent.And so I'm probably getting recommended a lot of stuff from my ideal clients anyway.

Katie Brinkley: Mhmm.

Joe Casabona: But, you know, based on what you've said here, it feels like I should, like…

Katie Brinkley: Well, it's fixing your feed too. It's fixing the right people to it. So a lot of times so, you know, I have the 4 post strategy and the strategy is very effective, but for people that say like, you know, I've been doing it and it''s not working, the wrong people are seeing your content And it's it's not your fault. You just have to actively start getting into the right feeds. So how do you do that? And it's by knowing who your target audience is on that said platform.

Joe Casabona: Yeah. This is a really good point. Right? This is like I get frustrated on Facebook because I see most of my feed as ads and pages that I'm not following. And I'm like, I don't wanna see this. But you know what? Facebook knows how long I stop on those and you know, it's that I'm reading it. And…

Katie Brinkley: It's so true, Joe. It's so true because, like, my reels feed on Instagram sucks. It's so boring. God, it's so boring. But over on Facebook, man, is it entertaining? It shows me, you know, clips from Schitt's Creek. It does, like, people that talk for their animal videos. Like, I love my Facebook reels feed.

It's so different from my Instagram feed and I'm like, well, Facebook knows these are the posts I spend the most of my time on. Whereas on Instagram, what am I doing? I'm talking mostly about social media. I mean, you know, like so I mean, this is where you have control over the content that you see and that, you know, is being shown to you. How can you fix it so that regularly your ideal client shows up in your feed?

Joe Casabona: This makes perfect sense. I like this a lot, which brings me to, kind of the big question that I think is a sticking point for a lot of people that I think you've already proven is not true. But it feels like it's impossible to sell on social media.

I have a half written thought here if if you see the document that we're sharing here that says, doesn't the audience publish? I meant punish. Doesn't the audience, like, punish you for trying to sell too much on social media?

Katie Brinkley: Well, I don't think that the algorithm and the platform punishes you. I think it's your audience. Because who wants to, I mean, you're just showing up to kill time. Right? You're just showing up to be entertained. Entertain me. Teach me something for free. You know? Who wants to show up and be sold to? Do you, like I mean, QVC, like, the home shopping network, that stuff is still around. Right?

Joe Casabona: Mhmm.

Katie Brinkley: But in that regard, like, how much like, on channel 4, which is the, where CBS here in Denver, when the Broncos are playing in the afternoon. In the morning, they're, they don't show an early football game. It's some stupid infomercial. And most of the time, you'd think after 40 years of living here and watching, you know, the Broncos play on channel 4, I would realize that. But every single week, I get sucked into that stupid infomercial that plays instead of the…instead of some other game, some other AFC game. And I get mad, and I get frustrated, and I turn it off. I'm not even watching it. I'm just mad.

So who wants to show up on social media and be sold to all the time? I know I don't. How can you be talking to the right people, make them interested in your product, make them think of you as the thought leader, say, build that community and be like, hey. I am the the person that you can trust. By the way, I have this thing. So I think that how can you get the right people raising their hands for your offer is the biggest hurdle to get over and just realize that no one wants to be sold to all the time.

Joe Casabona: Yeah. This is a really good point. I, first of all, I didn't realize that this is dumb, I guess, but the infomercial thing, like, drives me crazy, especially because, like, I live in Pennsylvania now, not too far from QVC, as a matter of fact. And I still wanna watch the Giants games. And so when the Eagles are not on at the same time as the Giants game, I'm like, oh, this is great. I'll be able to watch the Giants game. And I just get a screen that's like, well, this game is not available to you.

Katie Bronkley: Yep.

Joe Casabona: Because I'm doing it on, like, a streaming platform. And I'm like, this is you're literally just showing dead air instead of another game.

Katie Brinkley: Right? So frustrating.

Joe Casabona: Yeah. Unbelievable. Now I have a VPN. Maybe I shouldn't say that.

Katie Brinkley: Yeah. I, no. I have a VPN too so I can watch all the Avalanche games. Like, this we could do it down an entirely different road with this conversation about how to get channels that you're not supposed to have. But, yes, I'm a VPN too.

Joe Casabona: Yeah. If any VPN is listening, I'm currently expect, accepting sponsors for Quarter 1 0f 2025. Yeah.

Katie Brinkley: Yeah. Sign up with with Joe. I mean, the VPNs.

Joe Casabona: Yeah. It's great. Absolutely. Get the content you want. So, okay. So, another I think another maybe, I don't wanna say myth, but, like, common thing that people think about when, so with social media is it seems like it, a rewards engagement, which you've already talked about. But also, like, wants to keep people on the platform. So, like, so if I'm selling, right, and this is probably the wrong approach. Right? If I tweet like, hey. I have a new course out. Click here to buy. You can imagine that that post doesn't do very well. Right? So…

Katie Brinkley: Correct.

Joe Casabona: If we're selling, what exactly are we doing to successfully sell without getting kind of punished for linking away from the platform?

Katie Brinkley: Yeah. And I think that that's one of the, no matter, well, actually, just an entire podcast episode about this, where should the links go? Because it is different for every platform. I mean, link, clickable links don't work on Instagram. Facebook penalizes you for including links in the captions. So I mean, like, the links have a certain spot that they should go in every single post. What I found, instead of doing any of that that nonsense with where to put the links and all that, ask people to comment a certain word. So for this episode, are you tired of being on social media so much? Wouldn't it be amazing to show up, like, 1 to 4 times a week and knock it out of the park? I talk with Katie Brinkley on this week's episode, comment hashtag podcast below. All these people will now comment hashtag podcast, which will help you in the algorithm.

But now you can see exactly who wants to know about your podcast episode, and they've given you public permission to slide into their DMs. So now I can go into your Instagram DMs, Joe, and say, hey, Joe. I saw you comment podcast. Here's the link to this week's episode with Katie. You know, love to know what you think of it.

As podcasters, how often do we get to have that, you know, feedback from our listener as to what they thought from the episode? Now you can have an actual conversation with someone that listens to your show.

Joe Casabona: Yeah. This is amazing because I mean and so timely because I literally just did, like, an episode on how to get feedback recently, but it was, like, more like external tools. Right? This is an amazing strategy.

So you've already given us a ton of, like, super actionable advice, but something that we haven't touched on yet is your 4 pillars. And so I'd love to do a couple of things here. Right? As we think about how to have a healthy and fruitful relationship, let’s say for, with social media where we can be authentic and still make money, I think this is a very important thing that online entrepreneurs really try to do. So how do we, I say how do we start with social media, but that's not really the right question. Really, the question is, how do we apply the strategies we've talked about so far on social media?

Katie Brinkley: Well, it's by giving yourself the permission to show up less. I think that we've, you know, one thing that, good or bad, that came from COVID was that when COVID happened, we all had nothing else to do and no other way to connect other than social media and our phones, and so we started showing up all the time. And it's it was great for, you know, building connections and seeing that the person behind the brands which, you know, that I don't ever want to go away. However, it did create this culture of more. We have to create more content, more, more, more, more, more. And, honestly, how successful is your business if you're on social media all the time?

Joe Casabona: Mhmm.

Katie Brinkley: What if you could post just a few times a week and get just as good of results or better results because you're talking exactly who you need to talk to and offering the, serve them the services and the solutions that they're looking for. And that's where the 4 Post Strategy comes into play.

So, it's the awareness to action strategy is designed I mean, yours truly, I post between 3-4 times a week. I'm not very active on Instagram anymore despite that being one of my largest audiences. I think I have, like, 70, 800 followers at the time of this recording, but I don't post that often anymore over there. Because 1, like I said earlier, a majority of, like, the people buying over there are buying my book. 2, I just don't, I can't show up on video all the time and create all the different types content and everything. It's just, like, overwhelming for me.

So right now, it's been easier for me just to post a cup like, 1 or 2 times a month and then engage. So this platform, this strategy is platform agnostic, but it's designed for you to be on 1 or 2 platforms, you know, 3 or 4 times a week using this methodology behind all of your posts.

Joe Casabona: Nice. So let me ask before you give this to us. Or you, like, start to tell. I'm, we're I'm gonna, we're gonna hawk your book. I'm gonna, like, put it in the show notes. It's gonna, because it's really great.

Yeah. Awesome. The social shift. I love that. So, yeah, that'll be in the show notes and in the description for this episode, my friends. But one to 2 platforms, 3 to 4 times per week. So we did talk about how, like, you should post different depending on the platform. Are we talking 6 to 8 posts? Are these, like, largely similar posts? Are we rewording them a little bit? Does it depend?
Katie Brinkley: So you have a podcast, Joe. Someone says, I don't wanna have a podcast. I don't want a YouTube. What about a blog? You need to have some sort of long form content. And if you don't have anything yet, starting with the FAQ page on your website is a great spot to start. But having that long form content is really, that's what you're talking about every week. I mean, even if you only did 1 episode a month, we talked about so many different things on just this episode, part 1 of this episode.

You probably have a month's worth of key takeaways that your audience could learn from, and it's taking this, like, a theme of the week. So, theme of the week for the first one is how to engage properly on social media. Theme of the week for the second one could be, how many times should you be posting on social media? Theme of the week could be how how your VPNs can help you, you know, with your, with your digital footprint. And then the 4th one could be all about the 4 Post Strategy. That's 4 different theme of the weeks. And on this, you just take that one theme of the week and you're talking about it 4 different ways. Should I get into all this? Are we gonna do this in Part 1 or shouldn't we see…

Joe Casabona: Yeah. Yeah. Let's do this in Part 1. Right? This is what most of our listeners are, so we wanna…

Katie Brinkley: Okay. Cool. Yeah. So the, you take that theme of the week and you're gonna talk about just that, about 4 different ways. The very first post is the awareness post. And depending on what platform you're on, it's the awareness post is gonna be published differently. On LinkedIn, it could be a poll. On Instagram, it could be a reel. On Facebook, it could be a reel or, those, you know, one sentence with a different colored background. Those are getting the most reach from the algorithm at the time of this recording. So on their own, those pieces of content do the best.

So why it's regardless of being your best day or your worst day to post, you've always wanna start with that awareness post. You're making people problem aware and using the algorithm to help get your message out there.

So for the awareness post, maybe, you do a LinkedIn poll of like, let's say the theme of the week is gonna be how often to post on social media or social media burnout or something. And you could say, your poll question could be, as a solopreneur, are you finding yourself posting and then leave a blank of, like, one time a week, 5 times a week, 20 times a week, whatever. Or you could even change it too, like, are you doing your social media? Yes. Or do you have a VA? You know, or whatever. You're asking people because you're making it really easy for them to engage with it, and the algorithm's already gonna push it out. Someone's voting on a poll is very easy for engagement for the algorithm, and you're making people problem aware of what you're gonna be talking about for the rest of the week.

The second post is gonna be the elaboration. This is where you step in and say, I actually have the solution to this. And you can write a LinkedIn article, you could do a long Facebook caption, carousel post over on Instagram, and you can say, like, one of the many myths is that you need to post there are, shockingly, most solopreneurs post 18 times a week. I'm just making this up. And then you can do, like, a slide for, like, if you're on Instagram and be like, who has time to create 18 different pieces of content, you know, and just swipe through with, like, one sentence on each slide talking about why you don't agree with it or anything like that. Like, surveys have shown that, you know, posting 4 times a week is just as effective. Whatever. You're elaborating on what you made them problem aware of.

The third post is the easiest post of the week and the one that you should look forward to every week because it is the community post. And this is where you get to share your side of the story or how you helped a client or customer overcome this same problem. Joe, you know, you can say, like, honestly, social media really did not work for me at all. I hated it. And I was on X, I was on this, I was on that, and I wasn't seeing any results. And I really wonder why I was even wasting my time there.

But then I started doing the 4 post strategy, and everything changed. You know, whatever. And You tell your story, maybe you'd use a screenshot of you and me, or, you know, we've gotten to meet in real life, like, may I'm pretty sure we have a selfie together. We use a picture of me and you in there. Yeah. And then there you go. Now you can say your story, how it helped you, how you were feeling that same struggle as your ideal client avatar feels. Notice we still haven't asked anybody to listen to this podcast episode. We've just been talking about it all week.

Well, that's where the action post comes in, and you can finally ask people who've been engaging with you all week long to go listen to the podcast. There's an entire episode all about this. Learn more about it. How can it help you too? You know? So now you've got the right people into this funnel of ready to listen to your show, and that's when you can say, like, comment podcast below and I'll send you the link.

Joe Casabona: Yeah. No. This is great. Right? Because you're giving a bunch of value upfront before you ask for anything. So it's not just like a, hey. Go listen to my podcast. Right? I mean, this is like classic marketing. People need to hear a message 7 times or something. Right? Like that. Right? Or they need to see something 7 times. So this isn't necessarily 7 times, but it's still showing up with the same thing over and over again.

Katie Brinkley:Yeah.

Joe Casabona: Framed differently. And you're like, hey, you clearly are interested in this. Right?

Katie Brinkley: Exactly. and even if, and that's where too, like, if you have that theme of the week, and that's why I said, if you wanted to start just even with the FAQs on your website. That's stuff that you should know the answer to. How can you talk about it 4 different ways? And it's it's going to hit people the way they best consume content differently. Like so for me, you know, I really enjoy reading a nice long article, you know, when because I have 2 kids at home and if I do anything with sound, they're like, what are you looking at, mom? Can I see? You know, so I mean, like, I like a nice long article or, you know, carousel posts. It doesn't matter if it was from 2 days ago. I'm gonna engage or, you know, carousel posts. It doesn't matter if it was from 2 days ago. I'm gonna engage with it before I'm gonna turn the sound on, on my phone to watch this video. You know?

So, I mean, everyone consumes content differently. These platforms have created different ways of creating content so that you can create a number of ways. If you're creating content a variety of ways, not only are you making the platforms happy, you're speaking to your audience on how they best consume.

Joe Casabona: Yeah. That's what the most relatable thing I think I've ever heard about watching something with sound on and your kids going, what are you watching? I you know, this is like my kids eating dinner. I came up from the office later than I wanted to because I had a call with somebody in Australia. And I just, like, sat down at the dinner table, my iPad, and just, like, put on YouTube. And, like, my like, it was, like, catnip. My kids are like, what are you watching? I'm like, go away.

Katie Brinkley: Yeah. I mean, it's crazy. It's crazy. Like, I'm like, God. How did you even hear that? You weren't even in the room.

Joe Casabona: Right. You were watching your screen.

Katie Brinkley: I know. Nothing. Go away.

Joe Casabona: Yeah. It’s just, it’s just a video. It's boring. I always say it's boring. They don't believe me. This is great. Okay. So, wrapping up the main show here, the awareness to action framework here, your 4 pillars, awareness post, elaboration post, community post, action post. This will be again, I'll I'll put this in the show notes. Now you go deep on this, right, in your book, The Social Shift. Go ahead. Talk about that really quick.

Katie Brinkley: Yeah. in the book, it's actually just Chapter 8 that I get into it on. I really feel like we're using social media wrong and as somebody that has 2 kids, they're 7 and 10, they're, like, on the last last years before, you know, they get addicted to their phones.

I really want us to change how we are using social media. It's not designed for us just to be, you know, for made me so sad. I went, I took my kids to the park and there's a group of teenagers sitting in a circle, all sitting on their phones, staring at the phones, not even talking to each other. I'm like, what is the point? You know? No one's even talking to each other. No one's engaging, and they're in real life together.

Social media was designed to help connect and build community, but it shouldn't be where we're spending all our time. So, the Social Shift is about how it started, how we do have that craving for online connections, how you can build your your community online, and then, spoiler alert, chapter 8 is the 4 post strategy and how you can implement that so that you can build the right type of community around your business and your brand so you can get in, get out, and get on with your life.

Joe Casabona: I love that. I jus,t I forget if, I got this already, but I just bought it on Amazon just to make sure.

Katie Brinkley: That's fantastic.

Joe Casabona: The Kindle version. Yeah. So, that's fantastic. Again, what you said really has resonated with me. We, you know, we went to, we took our kids out to dinner to Red Robin.

Katie Brinkley: Yum.

Joe Casabona: And love Red Robin. They're like their burgers are great. But we were sitting kind of across from a family where the parents were both on their phones, and each kid was on their own Kindle Fire. And I'm just like, what is the point of you being here right now?

Katie Brinkley: Exactly.

Joe Casabona: You could do that at home. And like, it really bummed me.

Katie Brinkley: Yeah.

Joe Casabona: Yeah. That's like, we have a strong rule. Like, no screens when we're out to dinner unless my kids are 7, 4, and 3. So, like, if they start to get, like, Rammie, then it's, like, all right. Fine. Watch this. But, like, my oldest, like, no screen that when we're out to dinner now. Like, talk to us. Tell us about your, you have enough stuff going on in your life right now. Like, you're taking cello lessons. Like, tell us about that. So, yeah.

Katie Brinkley: Yeah. Yeah. So, and it's, yeah. I mean, it, I think that it's also helped me realize too, like, since writing the book and developing the strategy, like, how many times, like, I was just going on. Like, I got, okay, we're not talking right now. What's going on on my phone? And that's I think that we've enjoy being present with the people that you're with, even if it is the silence. So…

Joe Casabona: Yeah. Yeah. Absolutely. I'll wax poetic more about that in the pro show. But, Katie, this has been amazing. If people want to learn more about you and get a copy of your book or whatever, where can they find you?

Katie Brinkley: Yeah. You can find well, I'm on social media. Like I said before, LinkedIn and Facebook are my places. And then you can check me out online at katiebrinkley.com and, get the book there, all of the things.

Joe Casabona: Awesome. I will link to that and everything we talked about in the show notes over at [streamlined.fm/439]. It'll all be in the description too. So wherever you prefer to get your links.

And then in the pro show, we are going to be talking about branding and positioning on social media. How, what should we have accounts for? Also, you said something in the beginning. I go to a lot of real estate conferences, so we're gonna talk about why that is in the pro show. I think I know why. But, you can become a member at that same link, [streamlined.fm/439].

Katie, thanks so much for joining us today. I really appreciate it.

Katie Brinkley: Yeah. Thanks so much for having me.

Joe Casabona: Thank you for listening. Thanks to our sponsors. And until next time. I'll see you out there.