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S2 #502

The #1 Mistake Solopreneurs Make With Newsletters

Ever wonder if your newsletter should be the product…or just promote the product?I’ve been treating mine more like a magazine than a sales tool — and it’s cost me. So I sat down with Dylan Bridger, who helps course creators and coaches turn their newsletters into profit machines.We talk about:The difference between a “magazine” newsletter and a “sales team” newsletterHow to actually warm up your audience so they buy when you make an offerBut we also get into the impact becoming a new dad had on Dylan’s workflows, and a short-lived side project that taught him big lessons fast.This conversation helped me clear up a ton of issues with my own newsletter, and I think it’ll do the same for you.Seeking clarity in your business systems? Take the Business Overwhelm Diagnostic.Dylan Bridger is an email marketing expert who helps coaches and course creators increase their conversions while building stronger relationships with their lists. A full-time marketing consultant since 2021, more than 7,000 entrepreneurs follow his insights across newsletter and social media. When he's not working, you can find Dylan writing songs, goofing around with his daughter, or enjoying a nice cup of coffee.LinksDylan BridgerDylan on LinkedInDylan on Twitter/XDead-Eyed Portraits: The Real Risk of AI HeadshotsNathan BarryKit (formerly ConvertKit)Ken McCarthy – Jazz on the TubeBeehiivWhat do you think? Send your feedback to streamlinedfeedback.com
S2 #501

Growth by Subtraction: How to Make Time for What Matters Most

When I was a kid, I said things like, “I won’t forget,” or “When I’m a dad, I won’t get mad.” Or…”I’m bored.”But as you get older, and life puts you in various, unforeseen situations, it’s easy to get blindsided and react in a way you hoped you wouldn’t.I think about this a lot when I consider what’s changed between turn 20 and turn 40. And there’s a common theme that has cropped up: pruning.Letting go of what doesn’t work. Of where you used to spend your energy. About making more space in your life for the things that matter.And I thought that there was no better person to bring on to talk about this than my friend, fellow freelancer, and fellow father, Austin L. Church. He’s a deep thinker, committed family man, and wants to help people.Looking to prune what’s stealing your energy? Take the Business Overwhelm Diagnostic.Top TakeawaysFluff vs. value in business books — many books stretch one idea into 300 pages, but the best insights are usually old, durable ideas worth revisiting.Growth by subtraction — focus and pruning beat doing “all the things.” Fractured attention leads to mediocre results.Attention as water — what you focus on grows. Stop “watering” indignation and instead nurture gratitude, creativity, and presence.Values over virality — not all success is worth emulating. If someone’s optimizing for attention or wealth at all costs, that doesn’t mean you should.Parenting parallels — kids remember how you respond more than what you say. Choosing patience, presence, and love shapes both them and you.“These are the good old days” — a simple mindset shift that makes it easier to stay present with family and avoid regrets later.LinksAustin’s post on pruningAustin L. Church — Freelance CakeAustin’s Book: Free MoneyBuy Back Your Time — Dan MartellGood Strategy Bad Strategy — Richard RumeltEssentialism — Greg McKeownDieter Rams — Principles Of Good DesignWhat do you think? Send your feedback to streamlinedfeedback.com
S2 #498

Stop Being the Bottleneck in Your Business

Can you really delegate out when you are your business? Don’t people hire you to work with…well, you? That’s the question Justin Moore and I wrestle with. We talk about the challenge of running personality-driven businesses, why it’s so hard to step away, and how to build a company that serves your life instead of consuming it.Justin shares how he’s built a coaching business with a team he trusts, why impact is his North Star, and the mindset shift that helped him let go of control. We also get real about balancing work with family time, the guilt that comes with stepping away, and why building a lifestyle business is just as valid as chasing a big exit.Things get real – it’s something all business owners need to think about. Wondering how you can step away from your business? Take the Business Overwhelm Diagnostic.Top TakeawaysUse a North Star mission (like impact) to guide decisions about hiring, delegating, and growth.Letting go of control is a mindset shift—delegating doesn’t dilute your business, it expands your reach.A lifestyle business is not a failure; you don’t have to build for an exit if you love the work.Balancing work and family isn’t about hacks—it’s about daily choices to be present in the moment.Show NotesSponsor Magnet Podcast (hosted by Justin and me)Sponsor Magnet (Book)Creator WizardKey Person of Influence (Book by Daniel Priestley)Write Useful Books (by Rob Fitzpatrick)One to Many: The Secret to Webinar Success (by Jason Fladlien)CEX (Creator Economy Expo)Lulu (Publishing)What do you think? Send your feedback to streamlinedfeedback.com
S2 #495

Kill Decision Fatigue with Simple “Recipes” for Your Business

Ever go to do something – a task for your business, yard work, cooking – and suddenly realize you’re not sure where to start? It’s not that you don’t know what to do…you just need a little help organizing your thoughts. It would be a lot easier if everything is written down, step-by-step. That’s where SOPs come in. Most solopreneurs think SOPs are only for big companies with teams of 50+. But the truth? Even if you’re a business of one, SOPs (standard operating procedures) can save you time, reduce errors, and keep your business running smoothly—especially on the days when your energy or focus isn’t there.In this conversation with Layla Pomper of ProcessDriven, we dig into how SOPs can simplify your work, help you automate and delegate, and even free up more headspace for the creative stuff you actually enjoy.Trying to figure out which SOPs you should create first? Take the Business Overwhelm Diagnostic.Top TakeawaysSOPs are like recipes—great for capturing details you’ll forget in the moment and for keeping quality consistent.Writing down the process first makes automation or delegation way easier—and prevents wasted time tinkering.SOPs aren’t about bureaucracy; they’re about removing decision fatigue and protecting your creative energy.Show NotesLayla PomperClickUpAsanaMondayNotionTodoistZapierMakeMissiveGatherGoogle CalendarRiversideRSS.comTellaEcamm LiveWhat do you think? Send your feedback to streamlinedfeedback.com
S2 #492

Full-Time Job, Side Hustles, and Fatherhood: Can You Actually Do It All?

What happens when you’re a dad of 3, working a full-time job, and still running not one but two side hustles? That’s the question I put to my friend Matt Medeiros — fellow podcaster, WordPress veteran, and all-around content machine.We talk honestly about what it takes to juggle parenting, work, and multiple projects without burning out (or completely losing your mind). From managing sponsorship revenue to choosing the right tools, to figuring out when to reinvest vs. cash out, Matt shares what’s working for him — and where he’s still figuring it out.If you’ve ever wondered how to balance family life while chasing creative business ideas, you’ll take away some real strategies (and a few good laughs).Wondering how you can manage your time to find the perfect balance? Take the Business Overwhelm Diagnostic.Top TakeawaysCommon threads make side hustles sustainable – keeping your work, projects, and interests connected makes context-switching easier and prevents burnout.Don’t turn every hobby into a business – it’s tempting, but some things are better left as hobbies so you can actually enjoy them.Content creation is career insurance – podcasting, writing, or videos not only generate side income but also build a portfolio that makes you more valuable in the job market.The right tools save hours – Riverside, Descript, and Opus Clips help streamline production, while letting him focus on strategy instead of getting lost in the weeds.Show NotesGravity FormsThe WP MinuteThe Podcast SetupRSS.com DescriptRiversideOpus ClipsKit.com (formerly ConvertKit)GhostWhat do you think? Send your feedback to streamlinedfeedback.comContains affiliate links. ChatGPT helped with writing this description. 
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