S1 #315 May 22, 23

The Difference Between Email and Marketing Automation with Chris Davis

In my opinion, there’s nothing better than brainstorming ideas with a fellow Automator, and that’s exactly what today’s episode is all about. Chris L. Davis is a marking automation expert, and he’s done a few things that have wowed and inspired me. Today, we’re breaking down what exactly email automation is, and how everyone can leverage it to understand and grow their business. In the PRO show, we espouse our love for Airtable.

Top Takeaways

There’s a difference between email marketing and marketing automation. One is about list management. The other is about contact management.
Use UTM tags! Never posting a naked URL on social media. You want to know how effective your various channels are so you can double down on the right one.
Chris has a FANTASTIC workflow for his webinars. Listen in to learn about it.

Show Notes