With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks about running a cohort-based course, and how she built the PPP. I listened to it again as I was looking for inspiration and best practices to realize the Playbook fully. And let me tell you, this episode really holds up! For members, I talk about how my webinar → paid members sales to funnel went.
Top Takeaways:
- Online courses are NOT passive income. If you want your course to be successful, you need to evolve it.
- Offering a PRO version was a big mistake for Jen because people bought the non-Pro version and tried to get the Pro benefits. The lesson has one offer OR makes the Pro benefits totally different.
- Running live workshop events are a great way to add accountability and more value to your self-paced courses. You're ensuring your students take action now, instead of procrastinating.
Show Notes:
- Jennifer Bourn
- Jennifer on Twitter
- Profitable Project Plan
- Content Camp
- Jennifer Bourn and Profitable Project Plan
- Company of One
- Introduction to the Block Editor
- 2021: The Year of Opportunity
- Join the Creator Crew
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Streamlined Solopreneur helps overwhelmed coaches, consultants, and service providers build systems so their business doesn't depend on them.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy, with AI doing the tasks, not the thinking — to help you beat overwhelm, get your time back, and run your business without sacrificing the rest of your life, or your health.
Streamlined Solopreneur helps overwhelmed coaches, consultants, and service providers build systems so their business doesn't depend on them.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy, with AI doing the tasks, not the thinking — to help you beat overwhelm, get your time back, and run your business without sacrificing the rest of your life, or your health.
Looking for a place to start? Download the Solopreneur Systems Starter Kit: the 4 systems every solopreneur should have, the simplest way to set them up, plus the exact tools, automations, and AI prompts you need. No guessing. Get it free at https://streamlined.fm/kit.
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/